Blogging is one of the best ways to get people to find you on Google – especially if you’re trying to move away from selling via a third-party site or agency.
If you’re keen to start a blog or looking for new blog post ideas to make it a consistent habit, you may be wondering where to begin.
I’m going to be sharing regular posts full of the best blog topic ideas for each month, so you can create engaging content to engage and grow your audience. So, without further ado, read on for December blog content ideas to start attracting traffic to your blog.
Why start a business blog?
Don’t even get me started on all the ways blogging can grow your business – here are just a few:
- Drive traffic to your website
- Engage your target audience
- Encourage brand loyalty and brand recall
- Create a bank of reusable content for your other content marketing (e.g. emails and social media)
- Stand apart from competitors
- Showcase your expertise to increase trust
- Build your authority and credibility
Learn how to write a business blog and how to structure your blog (including a free blog template.
Ready to get started? Here’s your list of blog ideas for December.
Find blog posts ideas to write your next blog
1. Small business Christmas gift guide
December is the perfect time for gift guides, so this one is a bit of a no-brainer. As an indie brand, you have the perfect opportunity to showcase your products while supporting other small businesses – this way, you can start to stand out against the big boys of Google as a united force.
Example: create a blog titled “The Ultimate Indie Gift Guide for 2024.” Include your best-selling items alongside recommendations from your creative mates whose work complements your own. For example, if you’re a jeweller, feature a ceramic maker’s handmade trinket dishes as the perfect pairing.
Here’s an example of an indie gift guide I created for a jewellery client.
Why this works: this one’s not just about getting direct sales (although hopefully, you will), it also boosts your SEO with internal and external linking while creating a feel good factor around shopping small and supporting independent makers.
2. 2025 trends listicle
Show your audience you’re ahead of the curve with a blog predicting key trends for the upcoming year, with your unique take on them. Listicles are super popular and they’re shared by readers more than twice as much as other types of blog.
Example: if you’re a fabric business owner, try something like: “5 Home Décor Fabric Trends to Try in 2025.” Maybe you can discuss the revival of bold prints, the colour of the year, or eco-friendly materials and how your products fit in beautifully with these trends so your audience can apply it in their own home.
Here’s a trend-based blog post I wrote for an interior design client and a listicle blog for a tourism client.
Why it works: trend pieces are highly shareable and establish you as an authority in your industry, which will build customer trust, loyalty, and recognition as your business grows.
3. Explainer blogs
Customers often read blogs during the research stage of their buying journey, when they’re looking for answers to help them find the info they need to make a decision.
You probably already know what kind of questions they’re asking from your FAQs, so start here and turn each answer into a helpful blog post. This style of blog is a great way to educate your audience, build your credibility, and position yourself as a trusted brand when it comes to the crunch.
Example: if you’re a candle maker, you could write a blog along the lines of: “Why Do Candles Tunnel, and How Can You Fix It?” answering a common customer query with a subtle nod to the higher quality of your products compared to other brands.
Here’s an explainer blog on the difference between 9ct and 18ct gold, which I wrote for my jewellery client, and a breakdown of the WELL Building Standard for an interiors client.
Why it works: people just love a bit of practical advice, and these blogs set you up as a helpful, knowledgeable expert.
4. Care guide
Show customers how to care for their purchases to make them last longer/perform better – similarly to the explainer blogs, this build your authority and therefore customer trust levels.
Example: if you’re a jeweller, write a blog about: “How to Clean Your Wedding Ring to Keep It Sparkling for Years.”Explain the best cleaning techniques for specific materials and include links to your products and related ones, like polishing cloths or storage solutions.
Here’s a leather care guide blog I wrote for a fabrics client.
Why it works: care guides are great for boosting repeat visits to your site, which can lead to repeat custom. It also shows you care – you don’t want to grab the money and run, you want to provide a caring service, holding their hand through the lifecycle of owning that product. This leaves your customer with fuzzy feelings about your brand and how you operate – the big boys could never.
5. Inspirational styling blog
Overcome barriers to buying your products that could exist in the mind of your customer – this is designed to encourage people who are eyeing something up but feel unsure about how to make it work for them.
Example: if you’re an artist designing creative wall prints, you could write a blog about “How to Create a Gorgeous Gallery Wall To Wow Festive Visitors,” showcasing your prints. Link to Pinterest boards or feature styled photos from previous customers for maximum desirability.
Here’s a blog I wrote for a client on using colour to spark joy in interiors.
Why it works: these blogs inspire readers, making it easier for them to see how your products fit into their lives, leading to more conversions.
Ready to up your blogging game?
Hopefully you feel inspired and full of topics to write your next blog post about to establish your blog niche and grow your business.
If you love the idea of blogging but the writing part feels like just one more thing on your never-ending to-do list, I can help.
As an experienced SEO copywriter, I specialise in crafting blogs that educate, inspire, and attract traffic to your website.
Outsourcing your blogging as a creative business owner allows you to free up your time while effortlessly building visibility and authority for your brand.
Let’s work together to make your blog your best marketing tool – book a chat with me today.