Category Archives: Content writing resources

How to repurpose a blog: a step-by-step guide to turning one blog into a month of content

repurpose a blog

Want to know the one thing every single person I speak to wants more of when it comes to writing content?


You don’t give yourself enough time to do your content, so you avoid it and feel unhappy with what you write.

Or, you’re so busy writing client content you don’t do the thing you tell clients to do, which is regularly publishing content on your own site.

But it doesn’t need to be that way. In fact, right now, you’re probably producing content in a counterproductive way that creates more frustration and stress than engagement or enquiries.

Read on and I will teach you how to cheat time by repurposing one blog post into a month’s worth of brilliant content in one day.

Yes, you do have to give me a day. 

Doing it this way will save you time and stress across the month by doing it in a single sitting, so it ultimately makes you feel super organised and calm.

Once you get into the rhythm of doing it this way, you’ll feel so on top of things and so confident in your content and what it will bring your way, it will be TOTALLY worth it.

Plus, allowing a full day means you can do things at your own pace, take breaks, and stop flapping and rushing things.

So, are you ready?

Let’s get into your step-by-step guide on how to write a single blog post then turn it into a month’s content.

Step 1: take out the guesswork 

Before you write a single word of your blog post, get clear on what you’re going to write about and whether it’s what your audience needs help with.


Have conversations with your existing or target clients.

Ask them how they feel right now about themselves or their business and what’s holding them back.

Find out their goals and how they think they will feel when they achieve them.

You can do this via 1-1 Zooms, social media polls, or surveys.

🚨 Free resource #1 🚨

You can use my survey or questions if you like – make sure you make your own copy first.

Save their responses (word for word) in a Trello board list.

Step 2: block out the time

You are making a big commitment to yourself by doing things this way, and you’ll thank yourself for it.

But if you don’t prioritise your content and block out the time, you’ll likely end up rushing it, feeling overwhelmed, and you won’t see the results you want to see.

Like the feeling of calm confidence and the rush of excitement when you get comments and messages from ideal clients.

I like to do my content days in a coffee shop because it feels like more of a treat than my other work, and the change of scenery fuels my creativity.

Plus, there’s nothing like overpriced coffee to make you feel you need to get your money’s worth from the day out.

Step 3: get organised

Next, set up a Trello board to organise your content for the month, so it’s all in one place and easy to access, upload, plan, and review.

🚨 Free resource #2 🚨

Here’s a Trello board template based on my own that you can copy to create your own.

Step 4: write a blog post

Once you have your customer insights, it’s time to write a blog that addresses their biggest problem and how you can solve it for them.

The other week, I asked on LinkedIn what I could create to help you with your content, and one of my followers replied:

“I’d love a step-by-step guide on turning one blog into a month’s content.”

So already, I know my time is being well-spent creating something you need, rather than procrastinating over what to write about and wasting an afternoon in Caffe Nero (although arguably, an afternoon drinking coffee is never wasted IMO) barking up the wrong tree.

🚨 Free resource #3 🚨

If you need help writing and structuring your blog post, use this free template I made for you or use this guide.

Basically, your blog should be split up into sections under different headers. The headers are questions for you to answer in the section underneath.

I use websites like Answer The Public to research what kind of things people want to know about a certain topic.

I look at the most popular searches for my chosen topic (e.g. blog writing) on there, and turn search terms into blog headers, like ‘what is a blog?’ or ‘what are the benefits of blog writing?’

Using quotes, statistics, lists, tips, and bullet points also makes your blog post more repurposable (is that a word? It can be now).

Doing it this way makes it much easier to repurpose your blog post into emails, videos, and social media posts later on, as it’s already prime for copying and pasting.

Once you’ve written it, post it without overthinking it!

Step 5: use your blog to create two emails

Next up, it’s time to create two fortnightly emails to send to your database.

This is a conservative estimate, as you may well be able to break your blog down into four emails, depending on its length, format, and content.

Because you structured your blog into different sections using the template and keyword research you did on Answer The Public, you should be able to use these for separate emails.

I like to make my emails a little more personal or “behind the scenes” than my other content, so my email subscribers feel the value of being on my list and see it as different from my other content.

But you don’t have to.

You can simply copy and paste, or add a personal anecdote to the start if you want.

Step 6: break your blog down into multiple social media posts

Once your blog is posted onto your website or a third party site like Medium, it’s already out there gaining visibility, traffic, and brand awareness for your business.

And now you’ve turned it into two emails, you’ll receive interest and interaction from your email database – often, seeing you pop up there will remind them to enquire with you.

But its potential doesn’t end there.

Now, let’s turn it into social media posts.

The bite-sized sections you used to write your blog post come in handy again, but we’re going even more granular for your social media posts.

Here are some tips:

  • Break each section of your blog down into even smaller snippets than the emails for your socials
  • Use quotes from the blog as a social media graphic with a simple caption: ‘do you agree?’ (quotes from other people and yourself both work)
  • Use statistics as single posts – as a graphic or in your caption, e.g.: ‘did you know 40% of people are skim readers? Are you one of them?’
  • Condense a longer section into a smaller social post
  • Cut the number of tips down or post each tip as a single social media caption (e.g. TRY THIS TIP to feel more confident speaking in public)

On average, I can get eight to 12 social media posts out of a blog of 1,000 words.

Obviously, the number of social media posts you can create from one blog post depends on the length of the blog, but I would say even a 300 or 500-word blog will have at least five social media posts lurking in its content.

Step 7: turn your social media posts into videos and Insta stories

Finally, it’s time to milk your blog post even further by using the content to create some videos and stories.

You might have time to do this within your content creation morning, or you may want to do this day by day as you go along.

Here’s how I do this.

I like to turn my social media posts into Instagram stories by reading out or paraphrasing the caption.

Package it like a mini-series on Insta stories or a single Insta video/YouTube video/TikTok, e.g. ‘three tips for writing a blog post’.

Or, use just ONE of the tips as a Reel or short video clip for LinkedIn.

This gives your social media content consistency and makes it nicely thematic, building your authority in this specific topic for your audience.

When they think of this topic, they’ll instantly think of you as the expert in it.

Step 8: schedule everything in

Getting your emails and social media content all scheduled in for the month is an AMAZING feeling.

You will feel on top of the world, let alone your workload. Once it’s done, you can bask in the glow of posts going live as you enjoy your morning gym trip or chill over a coffee while you reply to comments feeling fresh and energised.

I use Buffer to schedule my social media posts – you can add three social media accounts on the free version and schedule unlimited posts. I have my Buffer hooked up to my Insta, Facebook, and LinkedIn, as these are the main social platforms I use.

You can also schedule content for free on Meta Business Suite for Facebook and Instagram, while LinkedIn now has its own scheduling option.

For emails, you can write and schedule them easily on platforms like Mailchimp or Mailerlite.

Optional step 9: bonus blogs

Often, when I follow this process for creating a month’s content from one single blog post, I find my creativity flows and I end up adding extra bits to the social media captions once I’ve copied and posted the relevant blog section.

If these expanded captions are a decent length, I then turn them into short blogs.

Similarly, you might have old social media posts you can copy and paste into a blog, so it starts working even harder for you in gaining visibility on Google and driving traffic to your website.

Having multiple blogs around the same topic cements your reputation as the expert in this area, both in Google’s algorithm, and in the mind of your audience.

And having authority in a specific area leads to more website traffic, social media engagement, enquiries, invitations, buzz, and referrals.

So, it’s win-win.

This process continues forever so you never run out of content ideas.

Get help writing and repurposing your content

Hopefully, this will spur you into action becoming a repurposing queen!

If you’re not at that stage yet though and it feels a little much, fear not.

I’m Ali, your content mentor, and I’ll support you in developing the confidence to write and publish compelling content that sparks conversations and enquiries that have a direct impact on the growth of your business.

Sound good?

You can join my Content Club community to get monthly group support, advice, and motivation, and download my Content Writing Course to upskill and grow your knowledge and confidence on all things content.

If you prefer personalised support, I offer 1-1 mentoring to get your confidence where it needs to be to consistently put out purposeful content that brings engagement, buzz, and hot leads to your comments section. Speak to me about this in a free 30-minute call to get started.

Your Yoast SEO beginner’s cheatsheet: how to optimise a WordPress blog

Yoast SEO checklist

Posting a blog without optimising it for SEO is like baking a show-stopping batch of brownies without inviting your friends round to feast on them over a cup of Redbush.

You know your bakes are the best in town, but without people there to appreciate and shout about them, how will anyone know what a master baker you are?

If you have a WordPress website, you may have spotted Yoast SEO plugin on the back-end of your site.

If you’ve backed away from it out of confusion or fear you might break the internet (and not in the Kim K way), I’m here to tell you you have nothing to fear (except maybe the deluge of enquiries from dream customers you’re about to receive when you start optimising those fabulous blogs and sharing your expertise with the big wide world).

Read on for a foolproof guide to how to optimise a blog or web page using your Yoast SEO beginner’s cheatsheet.

What is SEO?

If you’ve got this far, I’m guessing you have a vague understanding of SEO, but lack the knowledge or confidence to SEO your blogs because you’re not sure you’ll get it right.

SEO, or search engine optimisation, is simply the process of tweaking your online content to help it rank more highly in Google’s search engine results pages (aka SERPs, a term that foxed me for far longer than I care to admit).

While SEO work features a number of different elements, some more technical than others, there are some simple steps you can take to give your blog or website page a better chance of appearing higher up in the search results.

If you’re confused by the different SEO-related terms you’ve seen bandied around, read this blog for a glossary explaining the most common SEO terminology.

There’s also a free downloadable SEO checklist to make sure you’ve ticked all the boxes.

What does an SEO plugin do?

The good news is, if your WordPress website has the Yoast SEO plugin, it does the hard work for you.

Yoast SEO puts all the SEO tools you need at your fingertips and makes it straightforward to do all the stuff you need to do to rank higher on Google.

So, having Yoast is a shortcut to being an SEO expert, without having to understand the finer (and techier) details of algorithms and alt tags.

Is Yoast worth it? 

Personally, I think Yoast SEO is TOTALLY worth it if you want your blogs to be seen and enjoyed, not to mention generate hot leads to grow your business or hit your goals.

While I don’t consider myself techy and can’t claim to grasp the detailed work of career SEOs, I have multiple blogs that rank on page 1 of Google for relevant search terms.

This teaches us two things.

1. Good SEO starts with value-packed content

Focusing your efforts on making your blogs informative and entertaining for your audience is a great place to start if you want them to rank well on search engines.

Well-written, relevant content is SEO 101, so if you’ve nailed that, you’ve got the foundations of a fantastic blog.

2. A little optimisation goes a long way 

Don’t shy away from spending a little extra time optimising your blog if you have the Yoast SEO plugin. It’s there to help you, and you deserve to rank well for the hard work you’ve put into content writing.

You don’t need to be an SEO expert to rank on page 1 – a little bit of optimisation goes a long way towards achieving your content writing goals.

How to optimise your blog using Yoast SEO

Lately, I’ve spoken to several people who avoid optimising their blogs because they don’t understand how Yoast works and are scared of doing something catastrophic on the back end of their website.

From my experience of Yoast SEO, it’s pretty difficult to go wrong, and my web guy may shout at me for saying this, but I tend to find most back-end mishaps are fixable.

I created this Yoast SEO beginner’s cheatsheet for you after conversations with two  of my 1:1 content coaching clients who wanted to “SEO” their blogs but weren’t sure where to start.

They had so much insane value to share, but their blogs weren’t being seen by enough people because they were nervous about implementing a few SEO tricks at the final stages before hitting publish.

After emailing my Yoast SEO cheatsheet to them, they found themselves feeling so much more knowledgeable and confident about optimising their online content, giving them an awesome chance of seeing the web traffic, rankings, and enquiries I know they deserve for their sterling efforts.

I’m sharing as much as I know about SEO from 16 years of writing blogs for commercial purposes.

If I’ve managed to get blogs to rank on page 1 using these simple steps, so will you, my friend!

So, without further ado, I want to share with you my beginner’s SEO cheatsheet for optimising your blogs using your WordPress site’s Yoast plugin.

Download your Yoast SEO beginner’s cheatsheet here.

Once you’re done optimising your blog using this step-by-step guide to Yoast SEO, please tag me in your social media shares so I can have a read and share to my channels, too – we love to see it!