Category Archives: Content writing

5 steps to mastering meaningful content

woman writing meaningful content

You have no shortage of passion for your business and you see first-hand the wonderous benefits it brings to your customers. But when you sit down to plan or write content, you can’t think of anything meaningful to share. So, another week passes without you doing very much at all to connect with or educate your audience. You know you have so much value to offer – how do you tap into that?!

I’m going to share with you my secrets to creating meaningful content your audience loves. Because when you master this, you’ll discover the consistency, authority, and engagement you crave.

What is meaningful content?

If you’ve spent more than five minutes on social media or Google, you’ve likely encountered plenty of content that lacks depth or meaning.

You’re a good writer, so you’ve read countless social posts and blogs from apparent experts and know you could do a much better job of it yourself.

100 million photos are shared every day on Instagram and 500 million accounts are active on stories daily.

And these are stats from 2019 – the last time Insta shared usage data – so are likely higher today.

That’s a whole lot of noise out there for you and your customers to wade through, so what counts as meaningful content on social media?

Here’s my definition.

Meaningful content is original, authentic, and either informative, entertaining, or educational to its audience. It speaks directly to the person consuming it and is created with purpose. 

Despite the plethora of content doing the rounds, anyone who uses social media on the regs will confirm a vast majority of what we see on there falls short of this definition. So, if you’re keen to do things differently and don’t want to post for the sake of posting or churn out the same uninspiring stuff others in your industry rely on, read on.

5 steps to creating meaningful content for your website and social media

After 16 years of writing commercially valuable content for websites, blogs, and social media, I’m sharing my insight into what it takes to create content with meaning.

Step 1: Get to know your audience

Screaming into the void is not the way to lead with purpose through your content, so before you start posting, start connecting. How many of your social media followers do you feel like you know? The very definition of ‘social’ means this is a conversation – not a broadcast.

This is how I do that.

  • Message new followers to say hi and start a convo
  • Follow people back if they’re in your niche or aligned with you
  • Engage – reply to Insta stories and leave genuine and thoughtful comments
  • Set up virtual coffees with interesting people without an ulterior motive

Getting to know your audience is a critical foundation for starting to understand what sort of content will resonate with them.

Step 2: Conduct market research

Taking things a step further, once you’ve established a rapport with your audience, it’s time to really find out who they are and what they want from you.

Market research comes in many forms, and doing it regularly ensures you stay in touch with what your ideal customer is thinking, struggling with, dreaming of, and working towards on a day-to-day basis.

Here are a few great ways to carry out market research:

  • Use social media tools like polls and question boxes to see what your audience needs help with
  • Invite ideal customers on a 20-minute Zoom to delve deeper into their mindset (always record the session!)
  • Send surveys to existing and previous customers about why they came to you, why they chose you, and what they get from the experience of working with you
  • Join relevant Facebook groups for your niche and observe and/or ask questions

The real reason your clients love working with you may be different to what you think.

You’ll never know if you don’t ask – and you’ll be stuck in tumbleweed town forever.

A quick case study on market research

A client of mine is a PT who asked her customers what they loved about her running groups. Smashing their PBs? Conquering new distances? Boosting their energy levels? All of these factored in, but they weren’t the main reasons for coming.

They were a bunch of mums desperate to get out of the house alone. They wanted to have an adult conversation, make new friends, and do something for themselves.

Now, this has transformed how my client promotes her running programmes because she realises it’s about more than fitness, it’s about connection and wellbeing.

Are you sure you know what your clients get out of working with you and what really keeps them coming back?

Step 3: Know your values

Understanding yourself, your values, and your purpose is just as important as knowing your audience inside out.

Why are you here? What’s your dream? What parts of your job do you love and speak animatedly about to your friends and family?

A fantastic way to dig into this is to determine your values as a brand. Think about yourself as a person, and your business as a whole, and what you stand for and believe in. Ask your customers how they’d describe you and your business, and look for common ground between how you perceive yourself and how others experience you.

Once you’ve done this, choose three to five nouns to live by and make sure you embody these through your services, your content, and your demeanour with clients.

My brand values? Authenticity, positivity, and simplicity.

Identifying your values can be a much deeper exercise, but this is a great starting point to remind yourself of your purpose as a business and form the basis for a meaningful content strategy.

Step 4: Mirror your audience’s language

For me, this is the golden rule of meaningful content: listening to how your audience describes their struggles, needs, goals, mindset, and your value.

Without this, you can have all the insight and purpose in the world, but your content could still miss the mark if you don’t communicate effectively.

The actual words your ideal customers use are so, so, so important to connect with them on their level.

4 places to observe how your customers speak

  • Your reviews and enquiries
  • Your market research findings (e.g. responses to Insta questions or more detailed Zoom interview transcripts)
  • Discussions in Facebook interest groups
  • Competitior reviews and comments

I like to set up Trello boards to gather and organise data like this, as it often comes in titbits and soundbites easily lost or forgotten if I don’t keep track (and my chaotic mind needs organisation to thrive).

Step 5: Have a content strategy

Once you know your customer, yourself, and how you can help them get to where they want to be, it’s time to organise yourself to ensure your message lands with consistency and purpose.

A content strategy may sound like something you don’t know how to create or lack the time for, but a little simple planning goes a long way towards bringing meaning and impact to your content.

Spend an hour at the start of each month or week mapping out what you’ll share and when to save yourself that midweek panic that no posts have gone out and avoid rushing out something that doesn’t align with you and your intentions.

Starting with a big piece of content and repurposing it is my recommended way of doing things, as the time and effort you put into the initial piece then pays off over time and allows you to divert your energy elsewhere once it’s done.

5 speedy content repurposing tips to save time and maximise impact

  • Write a blog based on something your audience is struggling with (this is exactly what I’m doing here – I posted a question box last week on Instagram and a follower asked for advice on creating meaningful content – here’s a blog on using market research to create content)
  • Break the blog down into 2-4 emails (depending on how often you send them out to your database)
  • Use the same blog to create 6-8 social media captions, separately the different headers, bullet points, quotes, stats, and questions into individual posts
  • Organise it all in a spreadsheet or Trello board, so you know what to post and when
  • Add some nice graphics and images, and you’re good to go!

Get more help writing meaningful content

Hopefully, this blog has inspired you to understand and create social media content that strikes a chord with your audience and leads to the engagement, enquiries, income, and authority you aspire to.

If you feel like you need a little more help knowing how to create great content that resonates with your dream customer, my self-paced online content writing course is available to buy and binge now – get it here.

Fine with what to do but need accountability to keep doing it?

Join my Content Club community, where we get together over monthly Zooms to chat through what’s working, share ideas, and cheerlead each other on (it’s like therapy for your business – so far, we’ve seen members find their niche, get the courage to do their first Insta Live, and use each other’s services). Join Content Club here – there’s a spot with your name on!

Need more customised and intensive support to get your content up and running? Book a virtual coffee to explore 1-1 content collaboration with me.

Don’t forget to follow me on Insta and LinkedIn and drop me a line to say hi – my DMs are always open.

8 tips for writing a social media post after a break

social media after break

Social media was grinding you down – and deleting your apps has been the biggest relief. You didn’t spend a single day wanting to go back on it and actually dreaded going back. Yet you know you need to have some presence as a modern business owner, and you understand the benefits of growing your audience with the right people to facilitate the lifestyle you love.

It’s time to make your comeback – but how do you write a social media post after taking a break?

Returning to social media after a hiatus

After your mind-calming break, you want to go back online on a new footing and not go back to the way you were. In an ideal world, you’d say see ya to the doomscroll and hiya to healthy boundaries, connections, and balance.

So, as you redownload your app and the empty caption box glares back at you, what on earth are you going to say?

  • Do you need to explain where you’ve been?
  • Has anyone noticed?
  • How honest should you be?
  • And who are you as a newly boundaried person re-emerging to do things differently?

I know exactly how you feel.

Earlier this year, I was EXACTLY where you were. Things got on top of me, personal and professional stuff clashed and culminated in a mini meltdown, which resulted in me logging off socials for some headspace. I quickly wrote a ‘bye for now’ post, then deleted the Instagram and LinkedIn apps from my phone and felt instantly lighter.

A week turned into four and I felt SO much better after realising how much worse social media had been making things seem and feel. Coming off your socials doesn’t solve all your problems as I’m sure you know, but it absolutely contributed to my overall wellbeing during a period where soulless scrolling had become a factor in my mental fogginess.

So, rest assured, I get it. It’s that conundrum we all face, how do you stay visible without it robbing you of your headspace?

Well, that’s a question for another day, as I’m not 100% sure I’ve cracked it yet! But in the meantime, I can absolutely help you out when it comes to composing your comeback post.

Buckle up and let’s get into it – here are my eight tips on writing your first social media post after a break.

Don’t apologise

Number one in my book is this: DO NOT apologise for being off social media. You’re your own boss, so you don’t answer to anyone. You’re not playing truant because there are no rules – and however lovely your audience is, you don’t owe them an apology for logging off.

Respectfully, please know no one will have noticed or thought about your absence as much as you so it really isn’t that big a deal outside of your head.

Therefore, when drafting your comeback post, resist the urge to say sorry and remember your social media presence and activity levels are choices you’re allowed to make for yourself without explanation.

Be authentic 

Social media is about authenticity, and it was only when I started being my full self that my audience felt truly connected to me and I began to form genuine relationships there.

Now you’re returning to social media after a hiatus, don’t be afraid to be honest and authetic about why you took off in the first place and how you feel about coming back. Share as much or as little as you like in this regard, but know that honesty and vulnerability don’t make you unprofessional.

If you’re dreading it, be open and ask your audience if they ever feel the same – maybe they’ll share some insights and advice to help you on your way.

Invite connection

Remember, your social media and online presence isn’t all about you. You’re here to help people, so involve them in your return post and use it as an opportunity to catch up.

Post questions, ask what they want to see from you going forward, and think of it as a fresh start to build your audience and develop relationships with dream customers.

Choose your medium

Before you post a knee-jerk feed post to your Insta, have a little think about which type of content best suits what you want to say and how you’d like it to be received.

If you have a lot to share, writing a blog post is a great way to explore your thoughts and tips without a word limit.

The benefit of this is that you then have a large bank of content to repurpose across social media captions, Reels, emails, and more – your content strategy can then almost write itself for the month with so much to share in a multitude of ways.

After all, different people prefer different kinds of content, so consider how to spread and repurpose your message so it lands in front of the right eyes.

Have a purpose

What’s the point of this post, exactly? Are you making it because you feel you should, or because you have something you genuinely want to say or achieve?

Ahead of getting words on screen, think about what you want your audience to get or do from it.

  • Do you want them to read your blog?
  • Or check out your new group programme?
  • Are you hoping they’ll sign up to your mailing list?
  • Or book a discovery call?

Your post doesn’t have to be salesy to get them to do these things – quite the oppposite.

However, understanding what your purpose is allows you to dig into the emotive triggers that will encourage your audience to take that action and make the next step in their journey with your brand.

Tell a story

Storytelling is a powerful way to communicate with your audience – did you know it can boost conversion rates by 30%?

Set the scene and bring your following along for the ride.

It doesn’t have to be a tell-all about yourself – although it can be – you can also use storytelling to help your audience imagine themself in a common scenario, or share a customer story.

The way you do it is the main thing, playing on emotions, pain points, and those interesting details that bring a situation, issue, or solution to life.

Think ahead

Thinking beyond your initial comeback post is a smart way to return online after a social media break.

The first post is likely to be well received, but what happens after that?

Having a plan for what you’ll post and when moving forward will maintain that momentum and prevent you from burning out, coming to loathe that little app icon on your phone and finding yourself back at square one.

Do it your way

The most important thing to remember? There are no rules, so come back however you like.

You don’t have to announce why you went off social media for a week or six months, or explain yourself if you don’t feel comfortable doing so.

You could hit the ground running with your usual kind of content, or try something new and experiment with different ways of connecting – you don’t owe anyone anything, and as long as you keep bringing authentic value they’ll welcome you back and be glad it’s business as usual.

Or, you can pour your heart into a detailed caption full of your innermost thoughts, fears, realisations, and plans if you want to – it’s your social media after all, and YOU are your business.

So, you have carte blanche to be as open or closed as you please.

Get help organising your content writing

I know writing your own content and handling the marketing side of your business can feel like a complete time-suck. It’s a struggle to get your head round how to make sure it actually translates into results (like a consistent monthly income, pinch-me enquiries, and dream speaking opportunities landing in your inbox).

Many of my 1-1 content mentoring clients feel they’re great at writing, but less good at the strategy and organisational side of things, so it takes over their lives and they get absolutely nothing back.

Others have brilliant ideas racing around their minds, but writing doesn’t come naturally so they feel vulnerable putting content out there without professional input.

Either way, I’ve got your back! I’m now taking on 1-1 content mentoring clients in the coaching and wellbeing space to get you feeling in control, confident, and – dare I say – EXCITED about this side of your business! Think it’s impossible? Jump on a virtual coffee with me and see how you feel at the end – if we click, there are so many amazing things ahead for you and that business of yours.

Book your virtual coffee with me 🙂

How to use market research to write better content

market research content writing

You’ve heard market research is THE way to creep into your customers’ minds and live there rent-free. But how do you translate this newfound knowledge into powerful content writing that converts your audience into customers? Read on, my friend, and all will be revealed!

But, first things first.

What are the best types of market research for content ideas?

OK, so you’re an ambitious and knowledgeable coach or wellness business owner and you want to know more about how your ideal customer thinks and what they want to hear from you. Here are the best ways to do market research to get to the bottom of it and take the guesswork out of it.

Reviews and enquiries

Your reviews and enquiries are a GOLDMINE for insight into your customers’ pain points and how your services help them overcome obstacles in their life.

Look closely at what they say they need help with, how they describe what you do, and especially how they FEEL before, during, and after working with you.


Market research surveys are an awesome and time-efficient way to poll many people all at once. So, if you have a database of existing or previous customers, send them a Google Form (or similar) to ask what brought them to you, what problem you solved, and how they sum up the feeling and experience of working with you.

No database? No problemo. Create the survey anyway then put it on your socials, ask your network to tag people in your niche, and/or send it to target customers you’d love to work with. As an incentive, you could offer a £5 Starbucks voucher or free/discounted service. Often, this is a great foot in the door and leads to future work once they experience what you can do. Win win!

1:1 interviews 

As fantastic as surveys are, your dream customer is likely to type a lot less than they’d actually say, so approaching existing or ideal customers to spare you 20 minutes for a survey is THE BEST way to do market research on your target audience.

Again, offer an incentive and note down or record their words – without the time to think before typing, they’ll express themselves much more emotively during these calls (I use Zoom to record and save) giving you so much amazing insight to work with.

How do you turn market research into content?

OK, so onto the nitty gritty, You have all this insight into your customers’ mindset, needs, and dreams. What now?

How TF do you use your market research to write social media posts, blogs, and emails that prompt them to rush to your DMs asking to book your high ticket offer?

Here are five simple steps to success.

1. Compile your data

First of all, you need to work out how you’re going to compile all this juicy data so it’s easily accessible and catalogued into a logical system to enable you to use it to for content ideas.

I love Trello for getting and staying organised, and it lends itself to compiling market research data and organising it into a content plan.

Group together categories of customer pain points and list different words they use to describe each problem. For example, if a major enemy for your target customer is imposter syndrome, you might list words they use to articulate this, like: comparisonitis, insecure, low self-esteem, unconfident, out of place, fraud, found out.

Gathering and viewing it all in one place will save you time trawling through research to create content, and give you a super clear perspective on the main obstacles you help your customers overcome.

2. Turn problems into content topics

Now you have all your data neat and clear, it’s time to use it.

Start by picking out a problem your customer is experiencing. This blog post was literally inspired by a response to a market research survey I sent out, for example. I asked what free resources my target customers would like to see, and one of them asked for advice on how to turn market research into content.

And hey presto!

Answering a problem you know your ideal customer is going through via your content is a highly targeted way of bringing value to your audience. You know for a fact that at least one person – and others like them – will already have an appetite to listen to what you have to say. It’s always better to be super specific in adding value for that one person in the confidence similar people will share the same problem, than creating generic content that excites no one.

3. Mirror your customers’ language

Pay VERRRRY close attention to the language your customers use to express how they feel now, how they felt when they worked with you (if applicable), and how they dream of feeling.

You may be using similar words or phrases to describe how you can help them, but by tweaking your language to mirror theirs you’ll tap into their exact feelings and experiences, and that’s when they begin to feel like you’re living inside their head.

Little changes to your language make a huge difference to how much it resonates with your audience. Say you’re a sobriety coach who talks about quitting alcohol, but your audience says “give up drinking”. Making that slight change in language is likely to make their eyes and ears prick up when they encounter your content as it’s literally a thought whizzing around their minds.

Sometimes the alterations are bigger. Many coaches, for example, talk about limiting beliefs, assuming their customers recognise this language. And while it’s kind of self-explanatory, if it’s not common parlance for your customer they’ll struggle to connect it to what they’re feeling.

So, instead of opening a social media post with: “Do you struggle to overcome limiting beliefs about yourself?”

Try drilling down into one specific example of a limiting belief, like: “Do you tell yourself you’d never make a good leader?”

4. Start with a blog then repurpose

My best advice for turning market research into content is this.

Start by addressing your customers’ biggest problem in a blog post, like this one.

Then, pick out sections, quotes, statistics, and bullet points from your blog to use as individual social media posts, videos, and emails. This way, you get down the maximum amount of information and value you have on this topic in the longest form piece of content – your blog – then save time on all the other types of content by pulling from your original blog post for inspiration.

5. Tell their story

During your market research, ask your customer to describe a typical scenario relating to the problem you solve. For example, how do you feel about your current job? Or, what happens when you think about trying a yoga class?

This gives you an insight into their thought process and allows you to turn it into a story that will be recognised by others going through the same thing.

Using the information they provide, use storytelling to paint the picture. So, if your research reveals your customer wakes up feeling anxious and overwhelmed before they’ve even got out of bed, you’d start your story like this: “6am. Your alarm goes off and before you even open your eyes properly you feel the anxiety and overwhelm building up at the prospect of another day in a job you hate.”

If you’ve been in this situation too, tell them. Show why you understand and explain how/why, before going into how you’ll help them break free of the situation that’s holding them back.

They’ve shared these specific insights with you, so use them to call out others in this situation and show how you have the answer to their challenges.

6. Sell the dream

Finally, always remember to sell the end result, rather than your services. Your services are the vehicle that will transport them from A to B, but they care less about what it entails and more about how they’ll feel at the end of the journey.

So, don’t spend too long explaining how your coaching sessions work or what’s involved. Instead, sell the benefits they’ll experience afterwards, like earning that promotion or payrise, pursuing their passion as a career, or discovering a new hobby that brings them joy and calm. Every time you mention your solution, use the “so what” factor to draw out the benefit of it.

For example, “Book your first yoga class to experience an hour devoted to YOU and your physical and mental wellbeing, bringing a slice of inner calm into your demanding life.”

Get support writing content that resonates with your clients

Got your market research but need a little extra help writing content that connect with your ideal client?

BE A CONTENT QUEEN is an online content writing course loved by coaches and wellness businesses. It’s self-paced so you learn at your own speed and develop your content writing confidence, clarity, and skills over six fun, practical, and relatable video sessions.

Abi, life coach and yoga teacher, said:

Ali’s Content Writing Course was absolutely brilliant!
She knows A LOT about writing and shared so many of her tips and tricks with us, which improved my confidence with content writing and made it all seem a lot more ‘do-able!’.
Ali’s down to earth approach puts you at ease straight away, no question is deemed ‘silly’ and throughout the course she shared examples that were specific to each of our areas of expertise.
A great community formed between participants with lots of support.
Highly recommend!
Find out more or sign up now here.

Conquer Your Content Writing – online content writing course for small businesses

blog writing online course for small business

Are you feeling frustrated about your:

  • Inconsistent, wishy-washy social media posts?
  • Lack of confidence in your writing skills?
  • Habit of tinkering away and never hitting publish?
  • Permanent state of homeschool catchup/panic?
  • General uncertainty around what your audience wants from you?
You know deep down what you want – and it’s what you deserve.

A constant stream of white-hot enquiries. An engaged audience lapping up your content. Time back for yourself to book onto that spin class or cosy up for a family movie without stealthily checking your notifications.  

You might be wondering, is this possible? Or am I asking too much?

Truth time: I’m a professional content writer and there was a time even I floundered over writing my own blog and social content. I had the knowledge and passion but wasn’t sure what people wanted to hear from me and how to turn commenters into customers.

I posted for myself and not my audience and this failed to translate to the engagement and enquiries I was desperate for.

Do you feel the same?

Over the past two years, I’ve turned my side hustle into a full-time job, had multiple blogs rank on page #1 of Google and made a living out of my dream business. And it’s all down to the power of my content.

Now, you may be thinking, “she’s a writer – that’s easy for her”.

But channelling your passion into words is something YOU have the capacity to do – all you need is the right support and guidance.

Picture this…

2022 is now well underway. Fresh starts are in the air and you have no shortage of ideas and goals.

You fire up your laptop with bags of enthusiasm and a steaming cup of tea (green, obviously! It’s January after all) to embark on a shiny new year in business.

Now, imagine you had:

  • Crystal clear direction on which ideas your audience wants to see and engage with
  • Consistency in your content that converts to enquiries, bookings, and SALES
  • Clarity on your core message to credentialise you as an authority in your industry
  • The confidence boost you need to rescue blogs and content ideas from your drafts, stop nitpicking and hit PUBLISH
  • More time to spend walking, brunching, or connecting with friends and family
  • Pride to show off your social feed and blog page
  • Freedom from third-party fees because your website is generating leads for you
  • A bigger client base of customers who recommend you to others so you know where your next enquiry is coming from.

All of this is within YOUR grasp. Join me and after six weeks, it will all be yours.

About Conquer Your Content Writing

I created Conquer Your Content Writing to create a solution to those 3am worries you struggle to banish.

Although I can’t unsay the awkward thing you said at a party 15 years ago, I DO have the answers to the questions:

  • WTF am I gonna post on my socials tomorrow?
  • Do I come across like I know what I’m talking about?
  • How do I make customers choose me over competitors?
  • Where do I get a clue what sort of content my customers want to see?
  • How do I mix things up so my content isn’t so repetitive?
  • Where do I find a roadmap telling me how to create compelling blog and social media posts that translate to enquiries and sales?

Finding confidence, purpose, clarity and direction is a proven way to gain more website visitors, enquiries, repeat custom, engagement, and SALES.

Join me on weekly Zooms and over six weeks, I’ll show you how achievable this is for you.

Each week you’ll learn a different aspect of the content writing process, taking you from procrastinator to professional.

You’ll be shouting from the rooftops how nailing this ONE THING has unlocked a world of possibilities!

This is for you if you…

  • Want to do more to promote your business but lack  clarity and direction 
  • Are full of passion but struggle to translate it into sales
  • Wonder whether your content hits the mark with your ideal customer
  • Struggle to be consistent on social media
  • Waste time nitpicking and self-doubting your content writing
  • Wish you knew how to stand out in a competitive market and get your name out there
  • Dream of making your social content less samey and more engaging so it sends your dream customer into your DMs

You already have the subject knowledge – let’s turn it into results!

What Conquer Your Content Writing will cover:

  • How to narrow down or find ideas for blog posts and social content your ideal customer WANTS to read (so your time is always well spent)
  • Foolproof ways to find your style and maintain a strong voice across your content
  • How to structure and plan a blog effectively (bye bye procrastination)
  • Writing hacks to improve your content and generate leads
  • SEO checklist to get your name out there so people searching Google find your website and enquire
  • Insider tips and tools used by professional writers to create super-shareable content
  • Ways to repackage blogs into social posts, Reels, email campaigns and more – maximising the time you invest in writing content
  • Social media tips, tricks, and tools to save you time and build confidence

content writing course for small businesses

Meet Ali, your content writing cheerleader

  • 11 blogs ranking on Google page 1 in the last two years
  • 16 years’ content writing experience
  • Qualified journalist
  • Running on oat lattes and vegan brownies

I’m Ali, aka Words By Ali, your one-woman content-writing hype squad.

From teenage diaries to email essays about my disastrous life as a twenty-something temp, I’ve always loved writing and now I get to do it as an actual job.

With me on your team, you’ll discover how to craft content that gives your ideal customer that OMG moment.

And when they experience that, they want to learn and buy from you.

Through my previous careers as a journalist, PR manager, ad agency copywriter, and marketing manager, I learned how to channel my imagination and love of words into commercially valuable pieces of content, from brochures to blogs.

Now, I’m passing that skill on, inspiring you to turn your passion into blog and social content that drives your business forward!

Invest in yourself – you’re worth it!

Now is the time to invest in yourself and your business to get your shit together for 2022!

You will find the confidence and skills to research, structure, and write blogs and social media posts that delight your customers and grow your business through higher engagement, better Google rankings, more web traffic, and warmer leads.

  • Six weekly sessions
  • 60-minute Zooms (attend live or watch replays)
  • Professional support
  • Tailored examples for your business
  • Practical tips, top tools, and insider advice
  • Actionable tasks to keep you on track
  • Personalised feedback on your work
  • Super supportive Facebook community
  • Payment plans to suit you

I’m passionate about helping you develop your self-belief and unearth this new skill that’s lurking inside you, so I’ve designed the course to offer you maximum value for the best possible price.

STARTS:End of January

Do something awesome for yourself and develop a valuable new skill that will galvanise your business to blossom through 2022 and beyond!

I can’t wait to see you there – you, my friend, have got this!

Sign up to Conquer Your Content Writing – online blog and social media content writing course for small businesses – here.

Free business blog template: how to structure a blog

how to structure a blog

You’ve finally carved out a moment to sit down, tea in hand, and bang out a business blog post. But as you fire up your laptop and glimpse that blank page staring back at you, your confidence plummets and procrastination whispers: “you can’t do this! Stop pretending you’re a writer and get back to Insta for a lovely little doomscroll.”

If you know this feeling, you need a business blog template showing you EXACTLY how to structure a blog with zero margin for procrastination.

I know how busy you are, so let’s maximise the time you’ve got and crack on with the task in hand before your tea goes cold!

What is a business blog?

Before we dive straight into your free blog template, let’s backtrack slightly and recap on what a business blog is and why you should defo be writing them.

After all, a little insight into why you’re doing this and what goes into writing the perfect blog will allow you to make the most of your blog template and set you up for success.

If you’re already clued up, jump to the next header.

If you’re still unsure, check out this blog for your crash course in business blogging to bring you up to speed.

All caught up? On we go.

How to structure a business blog

Structuring a blog may feel vague and confusing right now, but you’re about to take a shortcut to business blogging success by learning a foolproof formula you can use every time.

If you’ve done a little research into what to blog about (which is well worth doing for optimal results), you’ll have an idea of what your ideal customer is trying to find out about your product or service.

Tips to write a blog introduction

Firstly, let’s kick off with your blog introduction.

Summarise your chosen topic in a couple of paragraphs, ensuring you include your keyword in the first 150 words.

If you’re unfamiliar with the term ‘keyword’, don’t panic. This is a word or term you’re hoping your blog will show up on Google for when people search it, e.g. gifts for dog owners.

Be clear about what your blog is going to explain/show/teach your reader. There are plenty of blogs out there and you only have a few seconds to draw readers in, so make sure you break the topic down so well they know it’s exactly what they’re looking for.

Remember, you can always go back and polish your intro once you’ve fleshed out the rest of your blog. So, don’t overthink it – simply write a couple of sentences here to get some words on a page.

You may be wondering about your blog headline – and I have so much to say on this I’m going to dedicate a separate blog post to it, so sit tight and keep your eyes peeled!

Use your blog headers as section titles

Next, choose three to six questions around your chosen blog topic and use these as your headers.

A well-structured blog features multiple headers, with no more than 300 words under each one.

Think of your headers as section titles and formulate them as questions you’ll answer in the body copy underneath.

For example, if you’re writing a blog about life coaching to introduce your readers to the concept, your headers may be as follows:

  • What is life coaching?
  • Who is life coaching for?
  • How can life coaching help me?
  • How much does life coaching cost?
  • Does life coaching actually work?

True story: it took me 30 seconds to find these questions on Answer The Public, which compiles real data from people browsing search engines like Google.

If you’re a life coach writing a blog on this subject, these should be simple questions you can answer neatly in under 300 words, as you would if someone approached you at a networking meeting to find out more about your job.

When I’m laying out a blog, I like to organise my headers first. Often, the literal act of typing them onto the page is my train out of the procrastination station. Words on paper are a powerful way to banish writer’s block, so getting your headers down is a smart move.

Writing your sections

Now you have some headers in place, you can begin filling in the gaps. You know your headers are questions to be answered, so let’s get answering.

Here are a few blog writing tips to make this part easier:

  • Type how you speak (within reason)
  • Use bullet points and numbered lists – great for skimmers and SEO
  • Mix short and long sentences
  • Focus on benefits, rather than features
  • Include statistics to support your points

How to conclude a blog

Every good story needs an ending, and your blog is no exception.

Your conclusion will round up the points you’ve made and summarise the main message of your blog. We know 43% of people skim read blogs (a stat I actually find surprisingly low!), so we incorporate formats like bullet points and plentiful headers to allow for hot takes.

Naturally, skimmers will skip to the end of your blog, picking out bits of interest along the way, so finishing with a bang is critical.

One simple sentence can give your reader all they need to know, and it’s a good exercise in summarising and drilling down into what’s important.

Check the final two paragraphs of this blog to see my conclusion.

Add a call to action

Your call to action is crucial. Wondering: “what is a call to action?”? Allow me to explain.

A call to action is a marketing term for an instruction we give to a reader telling them what to do next. You’ll use them at the end of every blog, and also in social captions, emails, landing pages, and more.

A call to action, also known as a CTA, doesn’t have to be salesy, so don’t panic if your blog is purely informative and you’re paranoid about launching into a sales spiel and turning readers off.

If your blog’s purpose to inform and educate your reader at an earlier stage in the buying process, use your CTA to nudge them along in their journey.

Unsalesy call to action examples include:

  • Read another blog next
  • Follow our social accounts
  • Subscribe to our newsletter
  • Download your free blog template

What’s critical to remember is this. Your reader is on your website, reading what you have to say. They’re buying into you and unless you make it clear what you want them to do next, they’re unlikely to stick around.

So, make your CTA count by keeping that connection going and giving them even more value to push them further towards that purchase.

Download your free blog template

Here comes my conclusion 😉 >>>

Now you know a well-structured blog features a short intro detailing what you’ll cover, several headers as section titles, a clear conclusion summarising your points, and a call to action telling your reader what to do next.

Use this as your blueprint for every future blog to save time and stay on track. Need a little more help? Download your free blog template to set yourself up for ultimate business blogging success.

Download your free template here.

7 business blogging tips to improve your content writing in 2022

improve your content writing

Call me crazy, but I don’t think resolutions are just for January. You may be tucking into a mince pie and sipping your gingerbread latte to pore over this blog the minute I hit publish, or you may extract it from the vaults months – or even years – later, in which case hey! How did 2022 pan out?

Fact is, if you wanna write amazing content, you gotta keep learning. Like the proverbial pup, blogging tips are for life, not just for Christmas. Now, if you’re raring to polish your prose with some killer content writing advice, buckle up and read on for my seven expert tips to improve your content writing in 2022 (and beyond).

1. Listen to your audience

Whoever you’re speaking to in your content or copywriting, don’t be that person who transmits and never receives.

Ask your audience questions on social media or send them surveys to determine how they speak, what they want to hear, and how you can help them through your content.

Your blogs really shouldn’t be a one-way conversation.

In fact, they should read like friendly advice from your best mate or fave teacher, and hopefully, both of those people cared about your opinion and spoke to you on your level.

If you don’t listen to your audience and let the results inform your content, you’re basically walking into a room and shouting information at the people in it, which is a BIT weird innit.

2. Use odd numbers in your headlines

Described as “brain candy” by marketing guru Debra Jason, using numbers in your headline helps readers scan and organise it in their heads. When they do this, they’ll make a speedy decision whether to read on or bounce off.

Debra’s breakdown of the numbers game is as follows:

  • Numbers are better than words
  • Small numbers are easier for readers to absorb
  • Odd numbers give more authenticity

So, if you want to put a rocket up your content writing, start with your headline and choose an odd number to kick things off.

3. It’s all about YOU (except it’s not)

As a freelance content writer, people often ask me to scan their web copy and advise whether it’s any good.

Genuinely, this sometimes happens right in front of them, which is awks to say the least – especially because my brief career in PR didn’t equip me with the gift of spin.

Generally, the web copywriting error that immediately stands out in these awky momos is the glaring lack of one word:


Friends, when it comes to content writing, it’s all about (the word) YOU, and really not about you as a business.

Whoever’s landing on those boasty homepages isn’t feeling welcome, that’s for sure.

Using the word YOU in your copy and content is a quick fix, but it instantly makes your customer feel like you’re speaking directly to them.

Remember, it’s not about you, your achievements, and your services.

All your customer cares about is themselves and what you can bring into their lives to improve them. With that in mind, challenge yourself to reframe every WE into a YOU, or at the very least, expand your we so it features a YOU.

4. The “so what” factor

Following on from #3, a smart way to improve your content writing is to fall back on the “so what” factor to pull out benefits.

You’re not alone if you discover you’ve been relying a little too heavily on features in your content writing, and the good news is features are important, with one big proviso.

Every time you mention a feature of your product or service, ask yourself “so what?”.

So your sneakers are made from sustainably-sourced pineapple leaves. So what?

  • Does it make the shoe softer and therefore more comfortable to wear?
  • Will it make the trainers easier to break in, appealing to people who struggle with blisters and hate wearing plasters for weeks?
  • Is it better at wicking sweat to keep your customer dry and their footwear feeling fresh?
  • Or is it more about their peace of mind that no cows were harmed in the making of their kicks?

All of these benefits are valid, and many features have multiple benefits to extol. It’s your job to extract and explain them in the most explicit terms, so your customer understands all the ways you can make their life better or solve their everyday challenges.

5. Use headers

Cast your mind back a few minutes to when you clicked into this blog. Did you start reading it diligently at the beginning, or scan it to see if it was what you were looking for?

Maybe you’re not even reading this part, because you’re super skimming to grab the key takeaways without absorbing every word.

No offence taken here, I do the same.

And you know who else does? Your readers.

In fact, 43% of us skim read blogs.

Adding headers to your blog is your shortcut to supreme skimmability.

You lead a busy life, and so does your ideal customer. So, organising your content under headers works in two key ways.

  • Headers make it easier for you to structure and write your blog
  • Headers help your reader digest the information you’re sharing.

As an experienced content writer, dividing blog information under headers is second nature, but I’m often surprised how many people don’t realise the benefits of using headers to improve your content writing.

So, give it a whirl and watch your blog writing become infinitely easier and more successful.

6. Find stats to support your points

Stats are a surefire way to improve your content writing in 2022.

Your readers crave reassurance you know your stuff, and providing statistics to back up your arguments adds weight and authority to your business blogs.

What’s more, stats offer comfort to your audience that they’re not alone, or they’re choosing to do something the majority of people in their position do.

For example, did you know blogs are the 5th most trusted place to find information online, and businesses who post regular blogs receive double the email traffic of businesses that don’t?

If those two facts influence how you feel about blog writing, hold onto that feeling and strive to create it in your reader.

7. Add a call to action

One of the biggest blogging mistakes I see businesses making is to omit that all-important CTA. In a previous blog, I delved into what a call to action is  and why you need one in every blog, so catch up there if you’d like to delve a little deeper into this topic.

Here’s your quick lowdown – or reminder – if you didn’t click.

Your reader has landed on your site because they’re interested in what you have to say, so to retain their interest, tell them what to do once they finish reading. You can’t expect them to read your mind, or do something without you making it glaringly obvious.

After all, good communication is key to any successful relationship, and connecting with your customer requires openness and clarity on both sides. So, be open about what they can do next to continue their learning.

Blogs usually strike in the earlier stages of the buying process, so it needn’t be a hard sell. It could be a prompt to read another blog, a link to follow your socials or an invitation to book a spot on your next webinar.

Whatever you do, don’t discard an opportunity to keep an interested customer on your website.

Get extra support to improve your blog content writing

Hopefully, these tips will see your business blogging prowess soar in 2022. But if it’s made you realise you need a little more support getting started, I’ve got your back!

Sign up to my mailing list below for more information about my next business blogging course coming soon, and in the meantime, follow me on Insta and say hello so we can get to know each other better!

What is a call to action? And do I need one?

what is a call to action

You may have stumbled across the term ‘call to action’ or the mysterious initials ‘CTA’ in your valiant efforts to market your business. I’m guessing a well-meaning marketing person sprinkled it into a confusing convo and you nodded along hoping to work it out later, or drew a total blank. So what exactly IS a call to action? Why do you need one? And what does one look like? Ponder no more, because we’re going to break it all down in this blog, leaving you feeling like the queen of CTAs.

What is a call to action? What does CTA stand for?

CTA is a marketing term that stands for call to action.

A call to action is an instruction you give to your target customer, prompting them to take a specific action.

You’ll use a call to action at the end of a blog post, an email, a landing page, a Facebook ad, a video – basically any type of content you use to communicate with your customers.

You’ve probably been using CTAs without even realising. However, delving a little deeper into the world of the CTA and why they’re so vital will allow you to maximise the potential they offer to nurture your customer along their buying journey.

Why do we need to use a CTA? Are they that important?

Let’s be clear. After your headline, your call to action is pretty much the most important element of your blog, or whatever piece of marketing content you’re working on. Why? A study by Unbounce revealed more than 90% of people who read your headline also read your CTA.

We know your audience loves skimming, so if they’re only taking notice of your headline and call to action, let’s make both work harder!

The fact is, we all like being told what to do next, and you can’t assume your reader will naturally take the step you’re hoping they will.

So, instructing them what to do after consuming your content is the smart way to make sure it actually happens.

Does a call to action have to be salesy?

Hard NO on this one.

I had a question on my Instagram last month asking whether I’d include a CTA on a purely informative blog. The answer to this is a HELLLLLL YES!

I feature a call to action on EVERY.SINGLE.BLOG.

The likelihood is, most of your blog writing will be centre on that engaging, entertaining, and informative content your audience loves. After all, blogging helps customers early in their buying process, so we want to add as much value as possible at this stage to keep them in your lane.

Of course, sometimes your call to action will be a simple ‘buy now’. And that’s fine.

But if we’re not directly selling when writing a business blog, how else can we use a CTA to nurture your customer through their experience of your brand?

Call to action examples

Below, I’ve listed a few non-salesy calls to action you can use in your next blog. This is a handful of examples, so always make it your own, speak in the language your customer uses, and keep it short and sweet.

When you’re next writing a blog, how about ending it with one of the following CTA examples?

  • Subscribe to our newsletter
  • Follow us on social media
  • Read this blog next
  • Download your free template
  • Request a free sample
  • Ask us a question
  • Sign up to our webinar

Which of these is sounding good to you right now?

What sort of CTA should I end a blog with?

You’ve worked hard to plan and write your business blog, so let’s keep that momentum by signing off with a killer CTA that keeps your reader feeling hot hot hot about your brand.

Remember, blogs are generally for building trust and sparking engagement. Your customer is developing a connection with you and your product/service by reading the advice or information you’re offering 👀

They’ll encounter different touchpoints along the way in their path towards buying from you and each one plays its own part in getting them over the line.

So, a blog CTA may be less URGENT than one on your email campaign or landing page, but no less important.

Put yourself in your reader’s mindset and think about what will help them learn more about your product or service, or help them arrive at the point of being ready to buy.

Would they benefit from seeing customer testimonials?

Reading around your subject more?

Listening to your podcast, or watching a YouTube video to form an even closer connection to you and your business?

Whichever route you choose to maintain your reader’s attention, don’t be sleeping on your CTA!

How to get help with blog writing for your business

My next business blogging course starts in January – drop your email into the box below for updates and generate chitchat. Please also follow my Instagram for the latest tips and updates, say hi so I can get to know you better!

How to write a business blog

how to write a business blog

How do you write a business blog? And why should you?

Well, if you’re reading this, chances are you’ve got a banging biz with a wicked website. Kudos to you, my friend.

And I have some good news for you.

Your DREAM customer is scrolling the web *as we speak* looking for exactly what you’re selling.

One small matter: how will they find you?

There’s something you can do RIGHT NOW to grow your business.

Write a blog!

And before you ask “what’s a business blog and how do I do it?” Chill. I’ve got you. Let’s break it down and make it happen.

What is a business blog?

First things first. What even IS a business blog? A blog is simply an online article written and published for web browsers’ reading pleasure.

If you’ve got a website, you can add a blog to it. You might want to call it your news page, journal, or something snazzier – as long as your customer understands what it is, you’re good to go.

Most website platforms make it simple to add a blog function to your site, or your web developer can easily do it for you.

Once you have a business blog, you can add fresh content to your website as often as you like – and the advantages are HUGE.

Benefits of blogging

Here’s a handful of advantages of having a business blog with fresh content added on the regs.

  • Great for SEO – watch your Google ranking soar as you post relevant content your customers want to read
  • Boosts web traffic – the more useful stuff you post, the more users will come across it and visit your website to find out more
  • Converts more web browsers – blogs aren’t salesly, they’re informative and entertaining, so readers feel relaxed and receptive. They see you as a helpful resource, rather than an aggressive sales machine, making them more likely to buy
  • Positions you as an expert – blogging on industry news and issues builds your rep as an authority on your subject
  • Encourages brand loyalty – when customers see that you’re helpful and knowledgeable about your subject, and start to enjoy your writing style and content, they’ll keep coming back and recommending you to friends
  • Shareable – great blogs are super shareable, because we all want to tell our friends about stuff we love.

What makes a good business blog?

So, what are the business blog basics you need to know before you get cracking?

There are different types of business blogs, including company news, expert opinion, how to guides/tutorials, reviews, comparisons, and listicles (my personal fave).

You can – and should – include a mixture of content types on your business blog, to keep readers informed and interested.

All good business blogs feature:

  • A strong headline to draw readers in
  • Multiple headers for easy reading
  • Stats to support your points
  • A mixture of long and short sentences to hold readers’ interest
  • Call to action telling readers what to do next

How to write business blog posts

Before writing a business blog, put yourself in that dream customer’s shoes for a moment. What is their pain point? What are they worried about, or interested in learning about? Remember, your business blog isn’t about overtly selling your products or services. It’s about helping your customers and building that connection between them and your brand.

Once you’ve identified a great topic to blog about, let’s start writing.

The ideal length for a short blog is between 500 and 700 words, so aim for 500 words as a minimum. Longer form content is fantastic for improving your search engine ranking, as long as the content is still relevant and insightful to your target reader.

If you’re unconfident in your writing skills, download a spellchecker like Grammarly to catch any errors. However, don’t let this put you off writing a business blog. You’re the expert in your business, so who better to write posts your customers want to read?

Try to write how you’d speak, so your readers come to recognise and enjoy your distinct tone of voice.

Use short words instead of long ones – simplicity is key.

Explain around your subject – this aids comprehension and is also awesome for SEO. So, for example, if you’re writing about the benefits of soy candles, start with a header: What is a soy candle? Going back to basics is ALWAYS a good thing, as we can never assume our customers know everything we do about a subject.

Using your blog for marketing

Business blogs are an amazing marketing tool for your company, as they develop trust and build brand awareness.

You can use your business blog to market your products or services in loads of different ways, including posting links to social, sending it out as an email campaign, or filming the content featured in the blog as a YouTube video.

How to get support with business blogging

Need a little extra support venturing into the blogosphere? Help is at hand. I’m running an online course – Blog with confidence to grow your business – and I’d love to see you there and help you unlock the incredible benefits of blogging for your business. Find out more or bag your spot here: 

Copywriting vs content writing: what’s the difference between copy and content?

copywriting vs content writing

Businesses need words. Lots of them. Preferably great ones. But what’s the difference between copywriting and content writing, and does a business need both?

Whether you create copy and content in-house or outsource copywriting and content creation to a freelance writer, there’s no escaping the fact the written word is essential to your business.

Let’s take a look at the differences between copywriting vs content writing, and see how both can benefit your business.

What’s the difference between copywriting and content writing?

If you’ve heard of copywriting and content writing, you’ve probably wondered if they’re different words for the same thing. And it’s true both copywriters and content writers produce words for businesses for specific reasons – and the two can overlap. But there are key distinctions between copywriting and content writing.


Copywriting is sales-driven; content writing is engagement-driven.

While both are written for marketing purposes, copywriting has a clearer sales objective, whereas content writing is for branding.

Content writing is specialised content written for a business that’s less salesly and more informative and friendly, designed to help and entertain to promote brand loyalty.

The purpose of copywriting is to sell or convert, so it follows a clear direction.

As the purpose of content writing is to engage, it can veer in multiple directions and have a variety of links, because it’s not there to directly sell to you.


Generally, copywriting is short in length, while content writing can be longer in form. As copywriting takes the reader through a sales process, it tends to be concise without tangents.

Content writing, on the other hand, can be much lengthier and spark various tangents.


The goal of copywriting is to sell a product or convert a customer, so it tends to end with a clear call to action, e.g. a “buy now” button at the bottom of an ad or landing page.

Meanwhile, content writing is subtler, as its goal is to simply engage an audience and encourage loyalty.

Do I need a separate copywriter and content writer?

In short, it depends on the individual and business. While some writers only produce copy or content, others can successfully do both.

When finding a freelance writer to support your business, it’s most important to gel with someone and feel they “get” you and your business writing requirements. This might be one person or different people for each kind of writing, so get to know freelancers and explore their work to find a solution that’s best for your needs.

While most copywriters and content writers can adapt their writing to suit different company tones of voice, every writer has their own fundamental style, so it’s crucial to get to know what this is to see if it aligns with your brand.

Does a business need both copywriting and content writing?

In a word, yes!

Copywriting may generate sales, but content writing does the background work by warming up a customer to convert.

By encouraging brand loyalty and building a relationship of trust between customer and brand, content writing makes a reader more likely to later convert.

Content writing is part of a less direct and longer-term strategy, but it’s no less important than copywriting to a business’s overall marketing.

Examples of copywriting and content writing

This is by no means definitive because some of these (e.g. blogs) can be both, but here’s a general guide to what’s defined as copywriting vs content writing.

Examples of copywriting:

  • Website copy
  • SEO landing pages
  • Advertising copy
  • Sales emails
  • Direct mail
  • Paid online ads or social ads
  • Taglines
  • Brochures

Examples of content writing:

  • Blogs
  • Unpaid social media posts
  • E-books
  • Advertorials
  • Case studies

For more information about copywriting and content writing, check out my other blogs.

10 free content writing tools to make you a better writer

10 free content writing tools

Writing comes naturally to some people, while others have to work at it. If you find yourself in the latter camp, I’ve come up with 10 free content writing tools to make you a better content writer. 

These helpful content writing tools will help you research blog ideas, improve your grammar, stay focused and entice readers to check out your words.

So, read on, take note and watch your copywriting skills explode!

1. Answer The Public – content ideas

One of the best free content writing tools out there for researching blog ideas is Answer The Public.

Using search data, it invites you to type in one or two keywords, then scours the web to find searches relating to your topics. 

For example, if you’re writing content for a bakery, you could enter the word “chocolate” into Answer The Public and hit search. Immediately, you’ll see 80 search terms relating to chocolate that could spark new blogs. Examples on this search included:

  • When was chocolate invented?
  • Which chocolate is vegan/gluten-free?
  • Why chocolate is good for you
  • How is chocolate made?

Instantly, you have four strong blog topics which will capture search traffic, inform readers and position the bakery as an expert in all things chocolate, through simple content writing. Excellent food for thought (sorry). 

2. Grammarly – spelling and grammar aid

Grammarly is the godfather of free content writing tools.

Add it as an extension to Google Chrome, then let it loose on your writing.

It will pick up any typos and grammar errors in your content, so you can correct your content before posting it.

As it runs constantly in the background, you can update your content as you go, and avoid missing any glaring errors in your writing.

While the free version corrects most spelling and grammar mistakes, there’s a premium version that helps improve your writing further.

3. ProWritingAid – spelling, grammar and content writing tool

If Grammarly’s free package isn’t enough to polish up your prose and you feel the need to invest more in your writing form, ProWritingAid could be the one.

Sadly, it’s not free, so I’ve technically cheated by including it here. However, this useful content writing tool offers a free trial version, so you can check it out before you invest. 

If you’re concerned about the quality of your writing, ProWritingAid can help you improve your content.

Download the Chrome extension and it will not only correct your spelling and grammar but also help you remove unnecessary words, banish the dreaded passive voice and spruce up your writing.

I’ve given it a whirl to check out the benefits, and while confident writers probably wouldn’t deem it worth the money, it could be a smart investment if you’re keen to write your own content but spelling and grammar aren’t your strong suits.

4. BuzzSumo – blog ideas

Another SEO tool to help you plan blog ideas is BuzzSumo.

The basic version is a free content writing tool that enables you to search for a topic or keyword, then view the top blogs on this subject. Each article displays ranking and social shares, so you can easily view how popular and successful a post has been.

You can also use BuzzSumo to find influencers, track competitors, and set up alerts for keywords, brands, or websites.

Using the keyword “chocolate” again (I must be hungry), BuzzSumo comes up with links to two existing articles with the following titles:

  • Cheesecake stuffed with chocolate-covered strawberries
  • McDonald’s Introduces Ice Blended Chocolate With Oreo

Another two inspired content ideas to set you off writing your next blog.

If you like the tool and want to pay to upgrade, you can unlock more content ideas and organise results by engagement on different platforms to suit your marketing plan and audience. There’s a free trial so you can try before you buy.  

5. Ubersuggest – SEO and content ideas

Neil Patel’s Ubersuggest offers similar content suggestions to BuzzSumo by trawling the web for the highest-ranking content on your topic.

A free version existed prior to COVID-19, but right now most of the tools on Ubersuggest are free, so it’s a brilliant time to sign up and take advantage.

You can also use Ubersuggest to find keywords for your blog and get an SEO audit for your website.

Sticking with the chocolate theme, Ubersuggest comes up with the following blog writing ideas, based on high ranking existing articles:

  • Research shows that eating chocolate cake for breakfast is good for the brain and the waistline
  • This is what “self-care” really means because it’s not all baths and chocolate cake
  • Triple chocolate cheesecake with oreo crust
  • Chocolate peanut butter gooey butter cake
  • Chocolate turtle apple slices
  • Chocolate chip cookies and cream cookies
  • The most amazing chocolate cake recipe

This shows recipes are popular, so you can start writing some chocolate-covered content to give your customers what they crave.

6. Google Trends – content ideas

Google Trends is one of the most fascinating free content writing tools out there.

You can choose whether to view the most searched words and phrases in the world, or enter your chosen keyword and see what’s been trending on this topic.

Choose your date range to update your search to suit your purposes. 

For example, searching the word “chocolate” over the past 12 months shows the following results:

  • Advent calendar 2019
  • White chocolate coco pops
  • Chocolate orange twirl
  • Hot chocolate bomb
  • Pure heavenly chocolate

This reflects chocolate-related trends and interests over the course of a year which could form part of your general content writing schedule.

If you want to write a topical blog for your industry, you can narrow the timeframe to view more recent trends. The same search for the past month produces the following results:

  • Chocolate cornflake nests
  • Nigella white chocolate cheesecake
  • The Little Welsh Chocolate Co
  • Chocolate quiz questions
  • Chocolate bar quiz

As I write this, we are in the middle of the COVID-19 pandemic. And the lockdown mentality is clear in this search overview: we have an enormous appetite for home baking and virtual quizzes right now. Therefore, if you want to write a blog or social content about something topical, this is how to find it.

7. BrainFM – content writing focus tool

For many people, staying focused is the major hurdle to writing content successfully.

If that’s you, BrainFM can help you zone into your writing and switch off the temptation to scroll social media aimlessly.

BrainFM offers your first two hours for free, which should be plenty to see if it works for you. There is a paid version after this, but if it’s given you an appetite for motivational music, you can always track down similar sounds for free on Spotify or SoundCloud. 

It promises results in under 10 minutes, so if you’re on a deadline and need to focus on your writing urgently, it could be a shrewd way to find your content creating mojo.

8. Headline Analyzer – free writing tool

The Headline Analyser tool from CoSchedule aims to help you up your title game.

Copy and paste your blog title into the search bar, then await your results. It will rate the structure, grammar, and readability of your headline, suggesting areas for improvement if the score is low. The tool also gives feedback on how emotive your title is and previews how it will appear in search and inboxes.

Headline Analyzer also offers handy tips and links you to useful blogs on writing better headlines.

(And in case you were wondering, the title of this blog scored a respectable 73%).

9. WordCounter – free writing tool

Contrary to the name, WordCounter counts not only words. It’s actually a nifty little content writing tool that checks spelling and grammar, helps you improve your writing style, highlights repetition and plagiarism, and gives you SEO feedback. 

Paste your content into the box and WordCounter instantly checks and analyses your writing. You can edit your content in WordCounter, using its handy auto-save feature.

10. Focus Writer – content writing focus tool

Focus Writer is a free writing tool for improving your concentration when writing content. 

Simple yet effective, it hides everything on your screen other than the document you’re working on, so you can focus on your writing and shut out all the distractions. 

Say goodbye to the websites and apps that regularly stop you in your tracks during a writing session and say hello to productive and successful content writing sessions. 

Have you tried any of these free content writing tools? Do you have any others to help fellow content writers produce better work?

If you need support with your content writing requirements, feel free to drop me a line on and let’s see if I can help! 🙂