Copywriting FAQs

Read my copywriting FAQs to find out what freelance copywriting is and why you need it. 

What is freelance copywriting?

If you’re here for patents and licences, I’m afraid you’ve come to the wrong place, as freelance copywriting has absolutely nothing to do with copyrighting. 

Still here? Then freelance copywriting is basically the act of writing copy, which is newspaper speak for words (as they would originally be “copied” into print.)

Now, the term refers to any kind of word-related content creation, which can cover website copy, brochure writing, blogs, press releases, editorials, advertorials, adverts, straplines and anything else in between. 

A freelance copywriter is usually self-employed or the director of their own company, rather than employed by a marketing agency or in-house for a company. 

Who needs freelance copywriting?

Wondering who needs freelance copywriting? Well it’s time to look in the mirror, my friend!

Freelance copywriting can help most businesses, unless you’re a whizz with words yourself and have the time to produce all your own content, have someone in-house who is (and does).

Every business, from freelancers and startups to big corporations, relies on the written word to sell its products or services. You may have the gift of the gab, but if you haven’t got the written skills to back it up your online and offline content could well be lacking.

Many people find the process of writing copy challenging or daunting, and spend far too much time trying to stumble through it when their skills are far better used elsewhere. A freelance copywriter like me loves to work with businesses in this situation, as I can alleviate that stress and get the job done for them without any fuss, leaving them free to focus on what they do best.

If this sounds familiar, and you’re struggling with finding the right words, or never seem to find the time to write up all those blogs brewing in your brain, you’ve come to the right place. Words By Ali can help!

What kind of freelance copywriting could benefit my business?

Every business’s copywriting needs are different, but there are a few common factors. 

Your website or brochure may well be a customer’s first experience of your business, so they need to make a good impression. Pretty pictures are fabulous, but adding the right words can elevate them to provide authenticity and reassurance to potential customers.

In fact, your website is one of your most powerful tools as a business, so keeping it updated with fresh, search engine optimised content is crucial if you want to rank for your keywords and find your audience. Blogs are a key factor in any SEO campaign, so producing regular blog posts can see your Google ranking soar and the traffic flowing.

Adverts play a major role in any business’s sales, and the right words can sell your products or services for you. If you can’t seem to nail it, let’s have a chat and see if we can come up with some powerful prose to boost your bottom line.

Although I’ve touched on a few types of copywriting required by businesses, the examples above are a mere snapshot of the content creation opportunities out there for you and your business. To explore the possibilities, drop me a line and let’s get cracking.

How much does freelance copywriting cost?

I offer a simple and transparent pricing structure so you always know where you stand and can budget accordingly.

My standard freelance copywriting and proofreading fee is £40 an hour, and the price quoted for a job includes research, writing, editing and proofreading. I offer selected packages, for example, a website makeover package and the weekly blog package, designed to help you secure all of the content you need at a competitive price. 

If you’re not sure exactly what you need, or you want to discuss a bespoke freelance copywriting package or retainer for your business, drop me a line or give me a call and I’d love to work with you on a solution that suits your needs and budget. 

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