In the age of TikTok, podcasts, and ChatGPT, you may be wondering if businesses should still blog in 2026 and beyond.
Isn’t blogging a bit… 2000 and late?
It’s time to find out. Come with me to investigate whether blogging is still relevant in 2026. And crucially, to determine if it’s worth investing your time and budget in blog articles as a business owner or marketing manager.
Full disclosure: I am copywriter who spends a lot of her time writing blogs, so you’d think I would be biased. However, my journalistic background compels me to hunt down the truth, back it up with facts and stats, and present it to you without prejudice.
So, let’s get into it.
Fact: Google isn’t going anywhere
As of late 2025, Google receives 99,000 search queries A SECOND, which equates to around 8.5 billion daily searches.
By comparison, ChatGPT experiences around 2 billion daily queries.
So, yeah – the number choosing ChatGPT search over Google will undoubtedly grow during 2026, but Google isn’t exactly winding down in the face of AI.
Plus, ChatGPT isn’t always truthful or accurate, so I’d say people trust Google more at this point in time for their research purposes.
Google isn’t going anywhere, and people are still flooding it with questions they need answers to.
And you know what’s designed to provide those answers?
BLOGS!
Which brings us onto the fact that blogs are a major part of SEO
Having fresh, informative content on your site in the form of blogs gives search engines something to index, and therefore rank.
So, blogs are still highly useful in 2026 for alerting search engines to your presence and attracting the right people onto your website.
Some interesting blogging statistics for 2026
- 65% of marketers are employed by companies that maintain blogs
- 2,300 Hubspot customers who regularly blogged saw 126% more lead growth than customers who didn’t blog.
- B2B blogs generate 67% more leads.
- In 2024, blogs were the fourth most popular content format used by marketers (19.47%) – behind short-form video (29.18%), images (28.95%), and interviews (21.64%). (HubSpot State of Marketing Report, 2025).
- Average blog article length in 2025 was 1,333 words (this is decreasing).
- The average frequency of blogs has decreased, with most marketers posting once or twice a month – much more manageable than daily or even weekly articles.
- Over half of marketers (54%) use AI for generating blog ideas – but only 6% use it to write whole blog articles.
Oh and guess what, even if people use ChatGPT for search queries, it’s still sending them to your blogs
A lot of my clients lately are seeing high quality website visits and enquiries come in via ChatGPT.
This means somebody asked ChatGPT for recommendations on say “alternative engagement rings” or “Magaluf boat parties”, and ChatGPT located a blog on my clients’ website and directed the user to the link.
AI-generated content runs off real, human-generated content. So, while it’s advancing all the time, it’s still massively a TOOL for humans to use to save time and automate certain tasks, rather than a replacement for a human.
So, having well-written, original blogs on your website will help you capture traffic from both search engines and AI platforms.
Most businesses still aren’t blogging consistently, so you have the chance to make it your competitive edge
Blogs deliver long-term growth and attract more and more views over time (working overtime while you sleep), whereas social media posts tend to fall off a cliff after 24 hours (if that).
Yet despite this, most businesses still aren’t managing to do it consistently (if at all), which creates an opportunity for you to really stand out in your industry on Google.
Even if your posts don’t go viral, consistent blogging keeps your brand top of mind while customers are in the research phase of their buying journey.
Plus, the benefits don’t end there – they also create a huge bank of content you can reuse across your email marketing, social media, even proposals and pitch decks. One blog generates multiple pieces of content in different angles and formats.
What about shorter attention spans? Isn’t blog content too long?
People’s attention spans are shorter, it’s true. We swipe past things in a nanosecond.
But that doesn’t mean we don’t need blogs in 2026. We still want to research things extensively, even if we’re only scanning a blog for key information.
In fact, 96% of people do their own research online before speaking to a human, which will inevitably include consuming written content like blogs.
The evolution of blogging: making sure your blogs are still relevant in 2026 (and people still read them)
Are blogs dead, then? Nope – but the medium is evolving and there are things you can do to keep yours relevant and visible in 2026.
- Don’t rely solely on AI – readers can spot it a mile off now. By all means, use it to help the process, but not as a replacement for a human.
- Make your blogs more digestible – perhaps by including videos or infographics rather than just images to break up text.
- Mix up short-form and long-form blogs to keep reader attention.
- Experiment with different formatting.
- Optimise blogs for both rankings and zero-click searches – even if users don’t click away from the search engine results page, your brand name still builds awareness.
- Focus on quality over quantity – it doesn’t need to be 2k+ words to rank or help someone.
- Keep an eye on the algorithm – Google changes its algorithm often, so if you create content regularly it pays to be aware of how it’s ranking websites (or hire someone who can do that for you).
- Stick to what your audience cares about and not what’s fashionable
- Use your unique POV – real results, voices, opinions, and case studies will set you apart.
- Keep a human-first approach – even if robots are also reading your content, write for the humans first and foremost; bots second.
- Make the most of your blog content by promoting it on other platforms – TikTok, podcasts, emails, Instagram stories, LinkedIn etc.
- Don’t just post and ghost your blogs – go back to old blogs and update them with new stats, re-optimise them using SEO software to ensure they rank.
So… is blogging still relevant in 2026?
Yes! Blogs still matter in 2026.
Yes, the goalposts may be changing, but that’s inevitable as technology, AI tools, and consumer habits evolve.
And while blogging definitely still works, it doesn’t work in isolation – having optimised landing pages (product and collection pages for ecommerce; service pages for service providers), strong keywords, and an active social media presence contributes to the benefits.
However, the role blogs play in aiding SEO, building authority, and educating your audience is still undeniable.
If you’re going to make blogging part of your content marketing strategy, just make sure you do it properly.
And if you need help with that, message me!
I’m Ali, a freelance copywriter specialising in blog writing, website copywriting, and LinkedIn content writing. I write blogs for all sorts of businesses and industries, regularly ranking on Google page 1 for relevant search terms. Book a call with me to discuss what you want to rank for and let’s make it happen.