Does blogging help SEO? And is it relevant for creative businesses?
Think of it this way.
Imagine your website is a beautiful art gallery showcasing all of your masterpieces (your products, services, or portfolio).
No matter how good it looks, if nobody knows the gallery exists, it won’t be getting the rave reviews or record sales it deserves.
This is where SEO (Search Engine Optimisation) and blogging come into play.
Without SEO, your website simply won’t show up in search results pages.
Learn everything you need to know about blogging for SEO, and discover whether creating blog content is the right move for your creative business.
What Is SEO?
SEO is the practice of making your website easy to find on search engines like Google.
Search engines rank websites based on how helpful and relevant they are to a particular search query, and display the results in order of relevance.
SEO involves things like:
- Using the right keywords (the words and phrases people type into Google).
- Creating content that answers your audience’s questions.
- Ensuring your site is easy to navigate and loads quickly.
There are many kinds of technical SEO, like fixing errors, compressing images, and using responsive design, that improve your website’s visibility and performance.
Blogging is a form of on-page SEO that helps parts of your website become more visible in search engine results pages (also known as SERPs).
Why is SEO important for creative businesses?
SEO isn’t just about being seen; it’s about being seen by the right people.
For example, if you’re a jewellery designer specialising in sustainable wedding rings, you want people searching for “eco-friendly wedding rings” to find you.
SEO helps you stand out in a crowded space and ensures your website works hard to attract the right clients, making it appear higher up in the results pages than your competitors.
And while it might feel complicated, there are simple SEO tactics anyone can use to improve visibility, drive more website traffic, and form deeper connections with customers.
How does blogging help with SEO?
Going back to the art gallery analogy, blogging is like adding new rooms to your gallery, each with its own theme or story, to create a more enjoyable and user-friendly experience for your customers.
- Drives traffic to your website and keeps people on it for longer.
- Builds authority – frequent, high-quality posts establish you as an expert in your field, which search engines reward with higher rankings.
- Encourages backlinks – great content is more likely to be shared and linked to, giving you more backlinks (other websites linking back to yours). This increases your domain authority and further improves your rankings
- Improves internal kinking – blogs provide opportunities to link to other pages on your site, creating an easy and pleasing flow when both users and search engines navigate your website content.
SEO best practices
Use relevant keywords
Choose blog topics your audience cares about and write naturally in a way that educates your audience and showcases your expertise – this is the best way to add keywords to your content.
Avoid overstuffing your content with keywords – this won’t appeal to your customers or Google.
An easy way to find popular keywords in your industry?
Open up Google, YouTube or Pinterest and type in what you do.
Then, look at the suggested searches/people also asked queries.
These indicate more specific terms with high search volumes, revealing what it is about your business that people want to know more about.
For example:
- Silver jewellery: Which Is Better: 925 or 950 Silver?
- Soy candles: Are Soy Candles Better For You?
- Ceramic ornaments: How To Store Ceramic Christmas Ornaments
Build internal links
Blogs allow you to link to other pages on your site, helping visitors (and search engines) navigate more easily – a little bit like the internal signage within your art gallery that make for a more logical and pleasant experience.
Keep your site fresh
Search engines love websites that stay active with fresh content being added all the time.
The more you blog, the more Google recognises what you specialise in and pushes you up the search rankings.
Answer common customer questions
A blog can answer common questions your audience has, positioning you as an expert in your field (and potentially cut down on customer service time answering the same questions in the DMs, emails, or phone calls).
Why optimise blog posts for SEO?
If you’re going to invest your time or budget on blog writing, make sure it pays off by optimising your blog posts.
Optimising is the process of improving your content so it’s more likely to show up prominently on Google.
The best way to do this is by investing in an SEO tool – my favourite is NeuronWriter.
Why a blogging partner is your secret SEO weapon
As a busy creative, you might not have the time to brainstorm topics, write engaging posts, or research SEO trends.
That’s where a professional freelance copywriter can step in and pick up the slack – and luckily for you, blog writing is my speciality,
I research and write high-quality blogs that resonate with your audience and also boost your visibility on search engines.
Book a free call to explore how blogging for SEO can improve your website traffic, brand awareness, and business sales.