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# Words by Ali

## Sitemaps
[XML Sitemap](https://wordsbyali.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Is Blogging Dead in 2026? Not On My Watch. But There is a But](https://wordsbyali.com/is-blogging-dead-in-2026-not-on-my-watch-but-there-is-a-but/): I've been writing blogs professionally since the naughties (showing my age), and pretty much every one of those years since I've seen headlines that blogging is dead. Only for it to continue having impact for businesses, despite the emergence of newer types of content every year, like podcasts, TikTok, and more.
- [How (and Why) to Optimise Shopify Collection Pages to Get More Sales](https://wordsbyali.com/how-to-optimise-shopify-collection-pages/): Are your Shopify collection pages pulling their weight in your online store?
- [The Best Content Marketing Strategy for Ecommerce Brands in 2026](https://wordsbyali.com/best-content-marketing-strategy-for-ecommerce-brands/): Want more sales for your ecommerce business this year?
- [What to Blog About: 43 Niche Blog Post Ideas](https://wordsbyali.com/what-to-blog-about-43-niche-blog-post-ideas/): If you’ve ever opened up a Google Doc and thought, “I can’t possibly say that again,” you're not alone. It's hard to keep the content ideas coming when you feel like you've said it all before.
- [5 Copywriting Mistakes I See When Businesses Write Their Own Web Copy](https://wordsbyali.com/5-copywriting-mistakes-when-businesses-write-web-copy/): Writing your own website copy. How hard can it be?! Especially now you have ChatGPT on your team! I hate to be the bearer of bad news, but it's not quite that simple. Unfortunately, I see businesses make common copywriting mistakes all the time when they do their copy in-house.
- [What’s the Best Copywriting Package for a B2B SME in 2026? ](https://wordsbyali.com/best-copywriting-package-for-b2b-sme/): When I started working for an agency in 2007, a copywriting package for businesses consisted of brochures and print ads. A few years later, I remember sitting in the boardroom trying to persuade my manager to hire a social media person, because they didn't believe it could be a full-time job.
- [How to Keep Blogging For Your Business When You’re Busy](https://wordsbyali.com/how-to-keep-blogging-for-your-business-when-youre-busy/): What do you think is the biggest challenge when it comes to business blogging? People often think it's coming up with ideas and writing professionally, but in my opinion it's maintaining the consistency you need to see results.
- [How To Write Website Copy That Converts ](https://wordsbyali.com/how-to-write-website-copy-that-converts/): Most people think learning how to write website copy means sounding clever, creative, or just a little different from the rest, but it's actually way more about being clear in the eyes of your customer (and search engines).
- [How to Write LinkedIn Posts People Will Read](https://wordsbyali.com/how-to-write-linkedin-posts-people-will-read/): Tips from a copywriter on how to write compelling LinkedIn posts people actually read. Learn how to write better captions and get yourself noticed.
- [How Much Does a Website Cost in the UK in 2025? A Guide for Small Businesses ](https://wordsbyali.com/how-much-does-a-website-cost-in-the-uk-in-2025/): Have you ever tried to Google "how much does a website cost in the UK?" and ended up none the wiser? 
- [Do Blogs Still Matter in 2026? Here Are the Facts & Stats (Not Just a Copywriter’s Opinion)](https://wordsbyali.com/do-blogs-still-matter-in-2026/): In the age of TikTok, podcasts, and ChatGPT, you may be wondering if businesses should still blog in 2026 and beyond.
- [How Do You Know It’s Time To Update Your Website Copy?](https://wordsbyali.com/how-to-know-its-time-to-update-website-copy/): Has your website copy seen better days? Spot the signs it's time to freshen up your copy to connect with existing and future customers.
- [You’re Swamped: Will Hiring A Freelance Copywriter Create More Work?](https://wordsbyali.com/will-hiring-a-freelance-copywriter-create-more-work/): No two days are the same as a marketing lead. But they can all feel similarly stressful (been there). Outsourcing could lighten your load, but it could also add more to your list - briefing, managing, checking, and chasing. But is that always the way it is when you hire a freelance copywriter?
- [The Freelance Copywriter’s Role in Your Marketing Team](https://wordsbyali.com/the-freelance-copywriters-role-in-your-marketing-team/): Being responsible for marketing in a fast-moving business means pressure is part of the job description (I know - I've been there). 
- [What’s Missing From Your Company Blog Articles?](https://wordsbyali.com/whats-missing-from-your-company-blog-articles/): I was doing research last week on a potential client and noticed a company blog section on their website full of educational articles.
- [What Makes a Good Blog Post? 10 Essential Elements To Rank & Convert ](https://wordsbyali.com/what-makes-a-good-blog/): Five years ago, in my early days as a self-employed copywriter, I sat in my spare room and wrote a blog about cringe words that - to this day - ranks ridiculously well on Google and drives traffic to my website in the thousands.
- [Say What? Signs You Need A Website Copy Audit](https://wordsbyali.com/signs-you-need-a-website-copy-audit/): In this blog, I’ll walk you through the signs it’s high time for a website copy audit, and what that could look like for you. 
- [How To Write An About Us Page For Your Website](https://wordsbyali.com/how-to-write-an-about-us-page-for-your-website/): Did you know customers who visit your 'about us' page spend 22.5% more than those who don't? And 52% of people want to see the 'about us' page first when they visit a website? So, how do you write an about page that ticks all of the boxes? Is there a template or an about us page example to follow?
- [Fresh April Blog Post Ideas For Creative Businesses](https://wordsbyali.com/fresh-april-blog-post-ideas-for-creative-businesses/): Struggling with April blog post ideas? Here are my freshly handpicked topics to help you share your business with the world this spring.
- [Should You Use AI To Write Your Website Content?](https://wordsbyali.com/should-you-use-ai-to-write-your-website-content/): It's tempting to use AI for content writing and save money on a copywriter. But is it wise to use ChatGPT for your website?
- [Why Website Enquiries Are Self-Care for Business Owners (And How to Get Them)](https://wordsbyali.com/why-website-enquiries-are-self-care-for-business-owners-and-how-to-get-them/): OK. So you can see the self-care benefits of attracting effortless website enquiries to grow your business, and you have a decent website that's prime for improvements.
- [Five Engaging March Blog Ideas for Creative Businesses ](https://wordsbyali.com/five-engaging-march-blog-ideas-for-creative-businesses/): Looking for March blog post ideas to share value and inspiration with your audience this month?
- [How To Get Your Website To The Top Of Google: SEO Copywriting Secrets For Creative Businesses](https://wordsbyali.com/how-to-get-your-website-to-the-top-of-google-seo-copywriting-secrets-for-creative-businesses/): If you’ve invested in a decent website that never seems to show up on the first page of Google, I know it's SO frustrating. You're probably wondering how the hell people manage to appear at the top of Google search results in the first place? What wizardry is occurring?
- [Five February Blog Post Prompt Ideas for Creative Businesses ](https://wordsbyali.com/five-february-blog-post-prompt-ideas-for-creative-businesses/): Need a blog post prompt to get you writing this month? You're in luck.
- [How Long Should A Blog Post Be? Is There An Ideal Blog Length?](https://wordsbyali.com/how-long-should-a-blog-post-be/): How long should a blog post be? Does the ideal blog length and word count exist?
- [How to Write a Blog for Your Company (Even If You’re a Complete & Utter Beginner)](https://wordsbyali.com/how-to-write-a-blog-for-your-company-even-if-youre-a-complete-beginner/): Oh dear. You've decided blogging is a great way to be more visible online and get more customers, but there's just the small matter of question buzzing round your brain: how to write a blog for your company as a total and utter beginner?
- [Does Blogging Really Help SEO? A No-Nonsense Guide For Creatives](https://wordsbyali.com/does-blogging-really-help-seo-a-guide-for-creative-businesses/): Does blogging help SEO? And is it relevant for creative businesses?
- [The Importance Of Blogging for Creative Business Owners: 5 Benefits of Blogging](https://wordsbyali.com/the-importance-of-blogging-for-creative-business-owners-5-benefits-of-blogging/): Learn more about the importance of blogging to see meaningful and measurable growth in your creative business.
- [Top Five January Business Blog Ideas For Creative Brands](https://wordsbyali.com/top-five-january-business-blog-ideas-for-creative-brands/): Struggling with blog post ideas for your creative business this January? Discover fresh blog topics and ideas to inspire your next business blog article.
- [Blogging For Business: What Is a Blog and How Does It Work? ](https://wordsbyali.com/blogging-for-business-what-is-a-blog-and-how-does-it-work/): Ever founding yourself asking: what is a blog and how does it work? In the early days of the internet, blogs - aka web logs - were essentially online journals for sharing whatever was on your mind.
- [Five Best Blog Ideas For Creative Brands In December](https://wordsbyali.com/5-best-blog-ideas-for-creative-brands-in-december/): Ready to get started? Here's your list of blog ideas for December.
- [Hiring A Copywriter: Tips and Secrets To Get The Best Value For Your Business](https://wordsbyali.com/hiring-a-copywriter-tips-and-secrets-to-get-the-best-value-for-your-business/): Are you weighing up the pros and cons of hiring a copywriting to take your brand to the next level of growth? Or debating the benefits of an in-house writer vs a freelancer? Learn everything you need to know about hiring the right copywriter for your business and getting maximum value from their expertise.
- [The Importance Of An Optimised Website For Creative Businesses](https://wordsbyali.com/the-importance-of-an-optimised-website-for-creative-businesses/): For creative businesses, starting out selling on a third-party platform just makes sense - you have great exposure and support at your fingertips.
- [Six Types Of Copywriting Services For Growing Businesses (And Which To Invest In)](https://wordsbyali.com/six-types-of-copywriting-services-for-female-founders-and-which-to-invest-in/): Thinking of investing in copywriting services to grow your business and offload some of the more time-consuming tasks?
- [13 Copywriting Resolutions For Ambitious Business Owners](https://wordsbyali.com/13-copywriting-resolutions-for-female-business-owners/): Shooting for high-quality enquiries from dream clients? Creating relevant content designed to attract your ideal customer is a wonderful way to position yourself as the expert in your field and the answer to their challenges. With this in mind, I'm sharing 13 copywriting resolutions for business owners to embrace this year and beyond.
- [The Growth Hack For Business Owners: Seven Outsourcing Benefits](https://wordsbyali.com/the-growth-hack-for-female-founders-seven-outsourcing-benefits/): Being a business owner is full of challenges. Working inside your business day in day out, it's difficult to know what to focus on and when. If you're desperate to free up some headspace and carve out a little time for yourself while growing your business in a serious way, you're in the right place. Settle in to discover seven compelling outsourcing benefits for smart creative founders.
- [Four Ways To Make Content Writing Easier](https://wordsbyali.com/four-ways-to-make-content-writing-easier/): It’s hard to do everything, right? There's just you, so you feel like you're failing at your marketing and wish there was a way to make content writing easier so it's one less thing to worry about.
- [Why Consistency Is Crucial For Client-Catching Content (And How To Get It)](https://wordsbyali.com/why-consistency-is-crucial-for-client-catching-content-and-how-to-get-it/): You may have heard the word CONSISTENCY bandied around when it comes to your content. And while it KIND OF makes sense to you, you're not exactly sure of the specifics, why it's such a big deal, and how to achieve it.
- [How To Repurpose Content: A Step-By-Step Guide ](https://wordsbyali.com/how-to-repurpose-a-blog-a-step-by-step-guide-to-turning-one-blog-into-a-month-of-content/): Curious how to repurpose a piece of content into a month's worth of content? Here is your step-by-step guide.
- [5 Steps To Mastering Meaningful Content](https://wordsbyali.com/how-to-create-meaningful-content/): I'm going to share with you my secrets to creating meaningful content your audience loves. Because when you master this, you'll discover the consistency, authority, and engagement you crave.
- [How To Use Market Research To Write Better Content](https://wordsbyali.com/how-to-use-market-research-to-write-better-content/): You've heard market research is THE way to creep into your customers' minds and live there rent-free. But how do you translate this newfound knowledge into powerful content and copywriting that converts your audience into customers? Read on, my friend, and all will be revealed!
- [Free Business Blog Template: How To Structure A Blog](https://wordsbyali.com/blog-template-how-to-structure-a-blog/): If you know this feeling, you need a business blog template showing you EXACTLY how to structure a blog with zero margin for procrastination.
- [7 Business Blogging Tips To Improve Your Copywriting](https://wordsbyali.com/7-business-blogging-tips-to-improve-your-content-writing-in-2022/): Want to improve your copywriting skills and write better blogs?
- [What Is A Call To Action? And Do I Need One?](https://wordsbyali.com/what-is-a-call-to-action-and-do-i-need-one/): You may have stumbled across the term 'call to action' or the mysterious initials 'CTA' in your valiant efforts to market your business. I'm guessing a well-meaning marketing person sprinkled it into a confusing convo and you nodded along hoping to work it out later, or drew a total blank. So what exactly IS a call to action? Why do you need one? And what does one look like? Ponder no more, because we're going to break it all down in this blog, leaving you feeling like the queen of CTAs.
- [How To Write A Business Blog](https://wordsbyali.com/how-to-write-a-business-blog/): How do you write a business blog? And why should you?
- [Top 12 Words That Make Us Cringe (And Why They Give Us The Ick)](https://wordsbyali.com/top-12-words-that-make-us-cringe/): Here are the top 12 words that make us cringe. Plus, see the percentage of people surveyed who found them cringeworthy (at this point I've already typed the word cringe so many times it has lost all meaning):
- [Copywriting vs Content Writing: Key Differences Between Copy And Content](https://wordsbyali.com/copywriting-vs-content-writing/): Copywriting vs content writing: what's the difference between copywriting and content writing, what are examples of copy and content and do you need both?
- [How To Beat Writer’s Block And Be A Brilliant Copywriter](https://wordsbyali.com/how-to-beat-writers-block-and-be-a-brilliant-copywriter/): Banish writer's block for good and become a brilliant copywriter by following these seven simple hacks to get the words flowing.
- [What Is Copywriting?](https://wordsbyali.com/what-is-copywriting/): Copywriting is the act of writing copy, or words. Find out exactly what that means, and how businesses can benefit from a professional copywriting service.
- [Common Spelling Mistakes You Might Be Making](https://wordsbyali.com/10-common-spelling-mistakes-that-make-your-business-look-bad/): Here are the 10 most common spelling mistakes I see in business content and some easy ways to avoid them - and prevent your business looking unprofessional.
- [10 Awesome Website Copywriting Tips ](https://wordsbyali.com/10-awesome-website-copywriting-tips/): 10 website copywriting tips to make sure your web content is all killer, no filler. Brush up on everything you need to know to get started.
- [What Is Purple Prose (And How Can You Avoid It?)](https://wordsbyali.com/what-is-purple-prose-and-how-can-you-avoid-it/): What is purple prose and how can we avoid it? Find out what it means, where it originated, why it's bad and how to banish it for good.

## Pages
- [LinkedIn Content Writing](https://wordsbyali.com/linkedin-content-writing/): All the visibility, none of the legwork.
- [Copywriting for Creative Entrepreneurs](https://wordsbyali.com/copywriting-for-creative-entrepreneurs/): Your website copy has an important job to do in explaining not only the service you offer, but why you're the right person to provide that service.
- [Brand Tone of Voice Guidelines & Workshops](https://wordsbyali.com/brand-tone-of-voice-guidelines-workshops/): We all love to see Aldi beefing with M&S on social media, but have you ever wondered how they do it?
- [Ecommerce Copywriting](https://wordsbyali.com/ecommerce-copywriting/): As a growing brand, you want to project the right message to potential buyers and attract more sales without compromising on personality. 
- [About](https://wordsbyali.com/about/): I’m Ali King, a trained journalist and former marketing manager turned SEO copywriter and strategic partner for growing brands. 
- [Home](https://wordsbyali.com/): Become an easy YES for your dream audience through professional copywriting that articulates your expertise clearly and strategically.
- [White Label Copywriting](https://wordsbyali.com/white-label-copywriting/): Are you a digital agency owner or employee looking for high-quality copywriting support without the hassle of hiring in-house? White label copywriting is the answer. 
- [Blog Writing](https://wordsbyali.com/blog-writing/): Your future customer is out there on Google searching for answers: a good blog holds their hand through the research stage, offering helpful advice and gaining their trust.
- [Privacy Policy](https://wordsbyali.com/privacy-policy/): Words By Ali is committed to protecting your personal information and handling it responsibly and transparently.
- [Portfolio](https://wordsbyali.com/content-writing-portfolio/): I love the mixture of SEO-focused and personal blogs I create for Kate, attracting new eyes onto her website as well as building on her strong connection with her audience.
- [Blog](https://wordsbyali.com/blog/): Copywriting advice for business owners and marketing managers - discover how the right freelancer makes your job easier.