If your site isn’t bringing in leads, ranking on Google, or making people feel like you’re the obvious choice in your industry, your website copy may well be letting the side down.
In this blog, I’ll walk you through the signs it’s high time for a website copy audit, and what that could look like for you.
Sign 1: You’re getting website traffic, but no enquiries
You can see that people make it onto your site, but they leave without a trace (or maybe they don’t even get there in the first place?)
If your copy isn’t clear about who you help, what you do, or why it matters, nobody is going to stick around.
Good website copywriting tells ideal clients and customers they’re in the right place, reducing your bounce rate and boosting your online enquiries and sales.
Sign 2: Your business has evolved – but your web copy hasn’t
Every business evolves over time, and your website copy needs to keep up.
So, if you’ve added new services, refined your audience, or changed your pricing or packages, your website should reflect that.
Outdated wording confuses potential customers and makes you look like you don’t have your shit together.
Sign 3: Your messaging and tone don’t sound like you
Generic, robotic, overly corporate or too friendly – if your tone doesn’t match the experience someone has had of your brand elsewhere (like in person, over the phone, or on social media), they’ll feel disconnected and suspicious.
Trust is everything when attracting and retaining customers to your business, and the words you use to communicate with them play a huge role in establishing that trust.
Your copy should feel like a natural extension of you or your team, with a clear and recognisable brand voice that sets you apart from competitors in your industry.
Sign 4: You’re watching your competitors outrank you
It’s so frustrating to see competitors outrank you on Google. It doesn’t mean they’re better than you, but it 100% makes you feel inferior to see them grab the top spot.
A strategic website copy review will help understand what they’re doing differently and how you can get onto page one yourself and reap the benefits.
Sign 5: You’re embarrassed to share your site
Does it make you cringe when someone asks for your website URL?
Your website should feel like your strongest sales tool you should be proud to show off, especially since you’ve invested time and money into it.
What is a website copy audit?
A website copywriting audit will assess your website’s written content in terms of brand voice, clarity, structure, SEO, and flow to identify what’s working, what’s not, and where you can make improvements.
I carry out website copy audits for growing brands, marketing managers, and agencies looking to bring their messaging up to speed and get better results.
What’s the next step after a website copy review?
The choice is yours. You can either:
- Take my actionable tips and update the copy yourself, or hand it over to a colleague to get the right words on your website pages.
- Or, work with a professional copywriter like me, who will take the pressure off and handle the rewrite for you, researching relevant keywords and combining creativity and SEO techniques to ensure your site shows up online and converts the right customers.
Whichever option you choose, it’s essential to regularly review your website in terms of both aesthetics,
functionality, design, and wording, so you can ensure it’s doing its job.
How much does a website copywriting audit cost?
Website copy audits are available for the investment of just £99.
Ready to find out what your site’s really saying?
Time to review your website copy?
Schedule a free 15-minute call with me and we’ll get your audit in the diary and start turning your website into the hardest working member of your team!