Thinking of investing in copywriting services to grow your business and offload some of the more time-consuming tasks?
You may be wondering where to start and what your options are.
An experienced freelance copywriter can write copy for different purposes, but many copywriters specialise in a certain niche, like a specific industry (e.g. finance) or form of copywriting (like email writing).
So, to clear any confusion, I’ve compiled a list of the main types of copywriting services I offer, with my expert advice on which to invest in depending on the stage you’re at in business.
Six copywriting services for growing businesses
Website copywriting
Getting the right wording on your website to communicate and promote your products and services is key to unlocking those sought-after online enquiries.
While writing a website is something many people think they can turn their hand to, it takes an experienced and skilled copywriter to hit the right balance of:
- Embodying your brand voice and personality
- Speaking your customers’ language
- Using SEO copywriting techniques so you show up on Google
- Appealing to audience challenges and pain points
Whatever your product or service is, these are key to getting through to your target customer and convincing them that you’re the ideal brand to solve their problems.
If you have the budget, I would seriously recommend investing in professional website copywriting services – either to write your website copy from scratch or update and optimise your existing web content.
After all, your website is your online shop window, and if you get it right you can see leads coming in on autopilot, rather than having to hustle on social media.
An example of my website copywriting right here.
Blog copywriting
My personal fave!
Blogging is a power move for ambitious business owners who want to build their authority and stand out from the crowd.
It allows you to:
- Provide your audience with helpful info to build relationships
- Attract online enquiries
- Show up on Google for key search terms your audience is likely to type in
- Share your expertise in your specialist subject so you become seen as the guru
- Have a bank of content you can repurpose for emails, social media, and more
- Save time answering audience questions by directing them to relevant blog posts.
Blogging copywriting is ideal for founders with a good web presence who want to take it to the next level. If you’re not there yet, sort your website first then blogging will become the cherry on the cake.
If you’ve already developed a fabulous website, get it working for you with a regular stream of interesting and informative blog posts your audience will love.
Have a look at an example of my blog writing.
Product description writing
For e-commerce websites, getting the product copy right is key to getting found online, blending interesting wording with SEO techniques in a clear format to show up in search engine results pages.
I’d recommend investing in this if you have a great website and plenty of products but you’re not attracting enough sales, and competitors keep outranking you for key search times for your industry.
Category page writing
Another one for the e-commerce businesses, this is one of the best investments to start showing up online and getting more sales.
I can either create new category pages or optimise existing ones to ensure the right customer find your brilliant products and head straight to checkout.
This is the best move for you if you have a good website and you’re getting sales, but want more!
Sales page copywriting
Another type of copywriting project I LOVE is sales page or landing page copywriting.
This is a form of website copywriting, but it’s often a standalone project to promote a new service or product you’re launching.
A good sales page includes audience challenges and ambitions, testimonials, details on the product or service, and an intro to you and your business.
Invest in sales page copywriting if you have an amazing new product or service and want to make sure it’s a hit with your dream audience.
Here’s an example of a sales page I wrote for a client to advertise the benefits of joining their online course for subcontractors.
Case study writing
Want to shout about what a great job you did for a client?
Case studies are a great way to incorporate storytelling into your content and bring your services or product to life.
In a case study, you’re explaining how you helped a customer from A to B, so potential customers can visualise themselves and see why you’re best placed to help them.
Case study copywriting is different to other forms as it often involves an interview with your client. However, all good copywriting involves research, so in a sense this is just a different kind.
If you’re keen to create or improve on case studies so you can build trust in an interesting and informative way, hire a copywriter who’s comfortable doing customer interviews and turning verbal information into compelling words.
BTW I love writing case studies – here’s an example.
Founder growth flex: making more money by hiring a freelance copywriter
I could honestly go on forever about the many different types of copywriting included in this area of content marketing.
There are also different ways to categorise it – you can separate it by types of content as I’ve done here, or the purpose of it – like UX copywriting, B2B and B2C copywriting, certain copywriting niches like technical copywriting or financial copywriting, or thought leadership copywriting – which can come in different formats.
But you get the idea.
I’ve summarised the major types of in-demand copywriting for business owners like you so you can understand where to dedicate your attentions.
You’ll get the best value out of freelance copywriting if it’s part of broader marketing strategies designed to grow your business.
To find the right person, ask for recommendations and see who gets you. After all, you want to enjoy working with them and for them to blend in effortlessly with you and your team.
I specialise in creative copywriting services like web copy and blogging for ambitious, growing businesses.
So, if you’re looking for an ideas machine to inject the right words to keep your business moving forward, we should definitely talk!