Website copywriting

Website copywriting

Website copywriting should never be an afterthought. The words you use to attract, persuade and convert customers are your most powerful tools as a business. In today’s busy online world, you only have a few seconds to capture a visitor’s attention before they bounce off to a competitor site.

Why should I use a freelance copywriter for my website content?

Stumbling through website copywriting without confidence or strategy? This can lose valuable leads and have a serious impact on your bottom line. Therefore, make sure you don’t undervalue this crucial asset.

Many business owners and employees feel like they can have a go at writing web content. This tends to have varying levels of success. Even the best writers can fail to carry out the work required to produce the right web content for the site.

Freelance copywriters won’t just write some nice words for your website. When you work with the right copywriter to fit your business, ethos and brief, you’ll discover the job simply doesn’t end there. Good website copywriting takes research, competitor analysis, keyword integration and optimisation to set the site up for success.

When you decide to write your own website copy without clear direction and a structured plan, you’re selling your website short. It may seem like the easiest option at the time. However, you’ll soon discover it takes a lot of work and can lose you customers in the long term.

Investing in the services of a freelance copywriter to handle your website copywriting will futureproof your site. It will set it up for superior performance that reduces bounce rates, converts more leads and increases your search engine rankings.

When you look at it like that, it’s worth every penny.

Benefits of using a freelance copywriter for your website content

Using a freelance copywriter to produce your website content has a number of major benefits.

• High quality, professional content for your website
• Competitor research to ensure you outperform competitors
• Keyword research to make sure you website ranks, drives traffic and converts
• Persuasive copy to instantly engage visitors and reduce bounce rate
• Fully optimised SEO content for each web page
• Save time and hassle for yourself or your team
• Grammatically correct, typo-free content avoids embarrassing, unprofessional mistakes

Do I need to do SEO on my website content?

All high performing websites have a clear SEO strategy. Search engine optimisation means tailoring your website content to attract, convert and retain the right customers to your business. Therefore, it’s a vital part of your business’s marketing strategy and shouldn’t be ignored.

SEO is a crucial part of website copywriting in today’s online world. It’s no longer enough to leave it to chance. Or, pepper your content with a few terms you imagine to be keywords for your industry. Don’t have the expertise or time to conduct extensive keyword research and optimise your content for optimal performance? It’s a wise move to leave it to the experts.

Great freelance copywriters are sharp on all things SEO. They’ll work with you to find key search terms for your products or services, research these keywords and incorporate them into your website content. There’s a real art to this. Overloading content with keywords is as bad for your website as failing to include any in the first place.

With this in mind, SEO is generally best left to the professionals. 

I’m highly experienced in optimising web content for key search terms. I’ll carry out all the necessary research to ensure your website copy is on point and every page performs to the max. 

Why choose Words By Ali for your website copywriting?

My website content writing service draws from more than 15 years’ experience. I’ve penned SEO-friendly web copy for a variety of industries, including property, tourism, finance, gaming, renewables, comms and retail.

I will work closely with your in-house team or external agencies to craft the right words. I’ll make sure your website appeals to your target audience, converts optimal leads and ranks impressively.

Need one-off website content writing to get your new site up and running? Or, an ongoing content strategy with fresh blogs created and posted to your website on a weekly basis? I can help!

Contact me to get started on your website copywriting project

Website copywriting is one of my specialist areas. I’ve successfully produced web content for a large number of websites over the past 15 years. I’d love to chat to you about your website, to see how I can help you make it the best in its field.

I always build strong, lasting relationships with my clients so you won’t feel like I’m an outsider. You’ll quickly feel like I’m an extended part of your in-house team. Someone you can trust and rely on to produce exceptional work on your behalf. The website content I produce for you won’t simply look and sound good. It will be carefully crafted to achieve maximum benefits to you and your business.

Get in touch using the button below and let’s get started!