Want to know the one thing every single person I speak to wants more of when it comes to writing content?
You don’t give yourself enough time to do your content, so you avoid it and feel unhappy with what you write.
Or, you’re so busy writing client content you don’t do the thing you tell clients to do, which is regularly publishing content on your own site.
But it doesn’t need to be that way. In fact, right now, you’re probably producing content in a counterproductive way that creates more frustration and stress than engagement or enquiries.
Read on and I will teach you how to cheat time by repurposing one blog post into a month’s worth of brilliant content in one day.
Yes, you do have to give me a day.
Doing it this way will save you time and stress across the month by doing it in a single sitting, so it ultimately makes you feel super organised and calm.
Once you get into the rhythm of doing it this way, you’ll feel so on top of things and so confident in your content and what it will bring your way, it will be TOTALLY worth it.
Plus, allowing a full day means you can do things at your own pace, take breaks, and stop flapping and rushing things.
So, are you ready?
Let’s get into your step-by-step guide on how to write a single blog post then turn it into a month’s content.
Step 1: take out the guesswork
Before you write a single word of your blog post, get clear on what you’re going to write about and whether it’s what your audience needs help with.
Have conversations with your existing or target clients.
Ask them how they feel right now about themselves or their business and what’s holding them back.
Find out their goals and how they think they will feel when they achieve them.
You can do this via 1-1 Zooms, social media polls, or surveys.
🚨 Free resource #1 🚨
You can use my survey or questions if you like – make sure you make your own copy first.
Save their responses (word for word) in a Trello board list.
Step 2: block out the time
You are making a big commitment to yourself by doing things this way, and you’ll thank yourself for it.
But if you don’t prioritise your content and block out the time, you’ll likely end up rushing it, feeling overwhelmed, and you won’t see the results you want to see.
Like the feeling of calm confidence and the rush of excitement when you get comments and messages from ideal clients.
I like to do my content days in a coffee shop because it feels like more of a treat than my other work, and the change of scenery fuels my creativity.
Plus, there’s nothing like overpriced coffee to make you feel you need to get your money’s worth from the day out.
Step 3: get organised
Next, set up a Trello board to organise your content for the month, so it’s all in one place and easy to access, upload, plan, and review.
🚨 Free resource #2 🚨
Here’s a Trello board template based on my own that you can copy to create your own.
Step 4: write a blog post
Once you have your customer insights, it’s time to write a blog that addresses their biggest problem and how you can solve it for them.
The other week, I asked on LinkedIn what I could create to help you with your content, and one of my followers replied:
“I’d love a step-by-step guide on turning one blog into a month’s content.”
So already, I know my time is being well-spent creating something you need, rather than procrastinating over what to write about and wasting an afternoon in Caffe Nero (although arguably, an afternoon drinking coffee is never wasted IMO) barking up the wrong tree.
🚨 Free resource #3 🚨
Basically, your blog should be split up into sections under different headers. The headers are questions for you to answer in the section underneath.
I use websites like Answer The Public to research what kind of things people want to know about a certain topic.
I look at the most popular searches for my chosen topic (e.g. blog writing) on there, and turn search terms into blog headers, like ‘what is a blog?’ or ‘what are the benefits of blog writing?’
Using quotes, statistics, lists, tips, and bullet points also makes your blog post more repurposable (is that a word? It can be now).
Doing it this way makes it much easier to repurpose your blog post into emails, videos, and social media posts later on, as it’s already prime for copying and pasting.
Once you’ve written it, post it without overthinking it!
Step 5: use your blog to create two emails
Next up, it’s time to create two fortnightly emails to send to your database.
This is a conservative estimate, as you may well be able to break your blog down into four emails, depending on its length, format, and content.
Because you structured your blog into different sections using the template and keyword research you did on Answer The Public, you should be able to use these for separate emails.
I like to make my emails a little more personal or “behind the scenes” than my other content, so my email subscribers feel the value of being on my list and see it as different from my other content.
But you don’t have to.
You can simply copy and paste, or add a personal anecdote to the start if you want.
Step 6: break your blog down into multiple social media posts
Once your blog is posted onto your website or a third party site like Medium, it’s already out there gaining visibility, traffic, and brand awareness for your business.
And now you’ve turned it into two emails, you’ll receive interest and interaction from your email database – often, seeing you pop up there will remind them to enquire with you.
But its potential doesn’t end there.
Now, let’s turn it into social media posts.
The bite-sized sections you used to write your blog post come in handy again, but we’re going even more granular for your social media posts.
Here are some tips:
- Break each section of your blog down into even smaller snippets than the emails for your socials
- Use quotes from the blog as a social media graphic with a simple caption: ‘do you agree?’ (quotes from other people and yourself both work)
- Use statistics as single posts – as a graphic or in your caption, e.g.: ‘did you know 40% of people are skim readers? Are you one of them?’
- Condense a longer section into a smaller social post
- Cut the number of tips down or post each tip as a single social media caption (e.g. TRY THIS TIP to feel more confident speaking in public)
On average, I can get eight to 12 social media posts out of a blog of 1,000 words.
Obviously, the number of social media posts you can create from one blog post depends on the length of the blog, but I would say even a 300 or 500-word blog will have at least five social media posts lurking in its content.
Step 7: turn your social media posts into videos and Insta stories
Finally, it’s time to milk your blog post even further by using the content to create some videos and stories.
You might have time to do this within your content creation morning, or you may want to do this day by day as you go along.
Here’s how I do this.
I like to turn my social media posts into Instagram stories by reading out or paraphrasing the caption.
Package it like a mini-series on Insta stories or a single Insta video/YouTube video/TikTok, e.g. ‘three tips for writing a blog post’.
Or, use just ONE of the tips as a Reel or short video clip for LinkedIn.
This gives your social media content consistency and makes it nicely thematic, building your authority in this specific topic for your audience.
When they think of this topic, they’ll instantly think of you as the expert in it.
Step 8: schedule everything in
Getting your emails and social media content all scheduled in for the month is an AMAZING feeling.
You will feel on top of the world, let alone your workload. Once it’s done, you can bask in the glow of posts going live as you enjoy your morning gym trip or chill over a coffee while you reply to comments feeling fresh and energised.
I use Buffer to schedule my social media posts – you can add three social media accounts on the free version and schedule unlimited posts. I have my Buffer hooked up to my Insta, Facebook, and LinkedIn, as these are the main social platforms I use.
You can also schedule content for free on Meta Business Suite for Facebook and Instagram, while LinkedIn now has its own scheduling option.
For emails, you can write and schedule them easily on platforms like Mailchimp or Mailerlite.
Optional step 9: bonus blogs
Often, when I follow this process for creating a month’s content from one single blog post, I find my creativity flows and I end up adding extra bits to the social media captions once I’ve copied and posted the relevant blog section.
If these expanded captions are a decent length, I then turn them into short blogs.
Similarly, you might have old social media posts you can copy and paste into a blog, so it starts working even harder for you in gaining visibility on Google and driving traffic to your website.
Having multiple blogs around the same topic cements your reputation as the expert in this area, both in Google’s algorithm, and in the mind of your audience.
And having authority in a specific area leads to more website traffic, social media engagement, enquiries, invitations, buzz, and referrals.
So, it’s win-win.
This process continues forever so you never run out of content ideas.
Get help writing and repurposing your content
Hopefully, this will spur you into action becoming a repurposing queen!
If you’re not at that stage yet though and it feels a little much, fear not.
I’m Ali, your content mentor, and I’ll support you in developing the confidence to write and publish compelling content that sparks conversations and enquiries that have a direct impact on the growth of your business.
You can join my Content Club community to get monthly group support, advice, and motivation, and download my Content Writing Course to upskill and grow your knowledge and confidence on all things content.
If you prefer personalised support, I offer 1-1 mentoring to get your confidence where it needs to be to consistently put out purposeful content that brings engagement, buzz, and hot leads to your comments section. Speak to me about this in a free 30-minute call to get started.